Type of applicant company
品牌方
Country
中国
Company Website
https://www.amway.com.cn/
Images
Brand of the Product
Nutrilite
Designer Name
Probiotic Team
Position of Designer
无
Target Consumer
People with weight management needs
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
According to the Report on Nutrition and Chronic Diseases of Chinese Residents (2020), overweight and obesity have become one of the prominent nutrition problems of the Chinese people. According to China's standards, the proportion of overweight and obesity among adults (≥18 years old) is 34.3% and 16.4%, respectively, and more than half of overweight/obese adults have been, and Chinese consumers are particularly fond of slimming products.
As scientists study probiotics and find that there is a correlation between probiotics and obesity, thin people and fat people are completely different physique, and the biggest difference between the two may be the difference in the intestinal microenvironment. The reason why thin people don't gain weight is because the proportion of certain bacteria in the gut is advantageous. This bacterium always guards the balance of human nutrition metabolism, by reducing the synthesis and decomposition of excess oil, so that the body will not accumulate too much fat. Probiotic products for weight management will become the potential category of future body slimming.
Highlights
Nutril Probiotics is an innovative probiotic product that accurately meets the needs of standard weight management. 20 billion active probiotics are added in each package, of which 10 billion are added in sufficient quantity. Human clinical trial data show that Bifidobacteria lactis CECT 8145, which has auxiliary effects on fat loss and obesity-related problems, can be proved.
Real human clinical trial data show that taking 1 pack per day for 12 weeks can improve energy metabolism and reduce lipid accumulation, including waist circumference of 1.75cm, BMI index of 0.35, and visceral fat area of 7cm2. At the same time, the strains have three patents in Europe and the United States, won four international innovation awards, and were recognized by authoritative tests in Europe and the United States. The strains are mild and safe.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
PKG tech process is bumping and bronzing , making the art is more beautiful.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无