Type of applicant company
品牌方
Country
中国
Company Website
https://www.blue-dash.com/
Images
Brand of the Product
BLUE DASH·ASTROII
Designer Name
LINGYUN & BLUE DASH
Position of Designer
无
Target Consumer
The target audience for Astroii flavored spirits is core nightclub players aged 25 to 35, who pursue fashion and trends, have a passion for music (especially electronic music), and seek spiritual liberation.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜场夜店音乐酒吧等夜生活场景
Positioning
大货消费品 Mass Production
Design Story
The bottle design of Astroii is inspired by Neo-Futurism, emphasizing curves and geometric shapes to convey a sense of futurism and innovation. The design reflects the futurist use of streamlined and geometric forms, while the triangular spaceship-like structure draws inspiration from the Borg ship in the Star Trek series. This massive, triangular-cube shape symbolizes advanced, collective cosmic intelligence.
Highlights
The name "Astroii" is etched with the marks of astronomy and astrology, born from humanity’s boundless imagination of the future and the exploratory drive sparked by the cosmos. The two parallel "I"s symbolize the connection and interaction between the self and the future self, representing an ongoing pursuit of the future and the unknown. The design incorporates a double-layered bottle cap and symbolic markings on the bottle's bottom to express the core concept of a "futuristic spacecraft."
Market Performance
The product was officially launched at the end of September, and by January, 30,000 bottles had been sold through nightclub channels, with an average monthly sales of 10,000 bottles. This data continues to rise.
Material（For concept works, please choose the material you plan to use）
其他 瓶子：晶白料玻璃，喷涂上色，烤花印字 盖子：PET材质镀银上色。
Craft
The bottle is made of crystal-clear white glass, with the color and font applied using spray coating and heat transfer decoration techniques. The cap is made of PET material and features a silver-plated finish.