Type of applicant company

品牌方

Country

中国

Company Website

https://www.ijovo.com/home

Images

Brand of the Product

JIANGXIAOBAI

Designer Name

无

Position of Designer

无

Target Consumer

Targeted at the "Intellectuals and Emotional People" group, this label is aimed at young and middle-aged people aged 25 to 39 in first- and second-tier cities, who are engaged in creative, IT, or individual entrepreneurial work and have a habit of drinking Baijiu or spirits.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

In line with the current trends in the alcoholic beverage industry such as low alcohol content and palatability, in 2024, Jiang Xiaobai, based on the traditional brewing techniques of Chinese Baijiu, while inheriting the essence of Jiangjin Burnt Wine, innovatively integrated the brewing techniques of world-class spirits (such as brandy and whisky) to create a new grain and fruit-flavored Baijiu. This product has been certified by the industry's group standards.

To meet the diverse needs of different scenarios and consumer groups, Jiang Xiaobai has launched five types of grain and fruit-flavored Baijiu with alcohol contents of 35%, 40%, 42%, 45%, and 53%. The label design is centered around the theme of "Natural Inspiration", incorporating the fruit and flower flavors of the five types of liquor, Jiang Xiaobai's own farm and winery, and the five iconic animals as the main elements. Boldly using AI design tools to integrate these inspirations and output illustrations, the current series of grain and fruit-flavored Baijiu products have been successfully presented.

Highlights

1. Design: By deconstructing the concept of "natural brewing" from a breakthrough AI perspective, the five distinct yet strongly series-connected packaging illustration designs give the entire product line significant advantages in visual aesthetics, shelf recognition, and flavor identification.
2. Communication: Through the refinement and design of five representative animals from Jiang Xiaobai Farm and natural grain, flower, and fruit elements, this series of grain, flower, and fruit-flavored spirits, as a new subcategory, has simply and directly completed the presentation of raw materials, craftsmanship, flavor, and consumer communication at the product level.
3. Commercial Value: As a company's major product launched across all channels, it not only meets the needs of different channels and consumers but also breaks through the design inertia of traditional Baijiu categories, achieving a balance between innovative product concept expression and sales implementation.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

其他 玻璃

Craft

已广泛应用的酒瓶制作工艺

Does the design solve the problems that are common across the product category? If so, please explain.

Through brand-new product innovation and visual design, it has promoted the trend of making the liquor category younger and more fashionable;

What functional designs of the work have enhanced the user experience?

through color matching, illustrations and other designs, it has enhanced the flavor recognition and the selectivity of consumption scenarios;

Did the design help increase the sales performance of the product? If so, please give related evidence.

the highly recognizable shelf display helps the product quickly capture users' attention during the terminal sales process.