Type of applicant company

供应商

Country

中国

Company Website

http://www.braveiy.com/

Images

Brand of the Product

Velo Fun

Designer Name

WANG MENGYUE; SHEN XUELING ; CHENXIAOYONG

Position of Designer

无

Target Consumer

Children and teenagers, fashion health experts, vitamin C ready-to-eat nutrition that the whole family can supplement at any time, trendy and fashionable functional snacks, high-value packaging, easy to socialize, convenient design, and drink on the go.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

In the context of the serious homogenization of vitamin C products and the fierce price war, Bai Weili has a keen insight into the differentiated needs of the market segment, and skillfully combines the happy memory of childhood "Jumping Candy" with daily nutritional supplements, and innovatively launches a series of Velo Fun Vitamin C Jumping Candy Direct Drink Powder products that integrate fashionable appearance, pleasant taste, high efficiency and convenience, which not only have a variety of flavor options such as grapefruit, strawberry, cranberry, etc., but also contain 90mg of vitamin C per bag. Meet the pursuit of modern people for a healthy and convenient lifestyle. Drawer box design, one bag at a time, open the drawer and take out a bag to carry with you, tear it open and drink it, giving the product a convenient and smooth experience.

Highlights

At first glance, the packaging will be attracted by the beautiful colors and original fruit illustrations, and the style that the younger generation likes very much, cute and lively jumping, triggers a wonderful association of the taste of the product. The small square box is delicate and cute, using lightweight design, unique drawer box opening method, the use of the experience is very smooth and comfortable, after opening a bag at a time, tear it can be poured directly into the mouth, the rich childlike candy taste is released in the cavity, dancing on the tip of the tongue, colorful fruity sweet and sour delicious, and the taste of the candy is full of fun, with the overall packaging jumping beautiful and lively vision, very consistent.

Market Performance

Consumers can't put it down in the product listing promotion, repeatedly repurchase after experiencing food, starting from the packaging to attract attention, pulling design experience comfortably, tearing open the food surprise and pleasure, all the process has brought consumers a pleasant and beautiful experience, and has received positive feedback and word-of-mouth praise from the market.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

While pursuing beauty and convenience, the concept of sustainable development is deeply rooted in every inch of packaging design. By streamlining the packaging hierarchy and reducing unnecessary components, the packaging weight and weight reduction are realized, and the environmental burden is effectively reduced. Strictly following industry norms, abandoning complicated box designs, avoiding the use of environmentally unfriendly plastic materials, and adopting a single paper material strategy not only simplifies the recycling process, but also effectively controls packaging costs, achieving a win-win situation of economic benefits and environmental responsibility.