Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Yuan Lianqing

Designer Name

PUFINE Creativity

Position of Designer

Creative Director: Zhang Yanhui Creative Director: Xia Ling Designer: Chen Juan Technical Directors: Zhou Xiaoli, Zhang Yuxiuan Rendering: Luo Kang

Target Consumer

Consumers aged 25 and above who have health and drinking habits

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Honghu is a land of fish and rice in Hubei Province, with abundant water resources that make it rich in crispy and sweet water plants - lotus root. It has not only become a frequent guest on the local dining table, but also a major feature of local agriculture.The "Honghu Lotus Root Wine" brewed from local lotus roots has not only become an innovation in the entire liquor product, but also brought new growth points to local agriculture and tourism through the creation of the industrial chain.This product is positioned for consumers who pursue a healthy and quality life. The packaging design is inspired by the natural form of "lotus root", and the visual asset of the product is created through biomimetic design, laying a solid foundation for later market promotion and brand building.This packaging is not only a tribute to natural aesthetics, but also a vivid interpretation of the concept of healthy and high-quality living.

Highlights

1、The container design adopts biomimetic design, combining the bottle body and bottleneck with a "lotus body" shape. The matte ceramic craftsmanship and frosted raised particle texture bring users a rich experience and association.

2、The wooden bottle cap adopts laser engraving technology to outline the unique nine hole section of the local lotus root, enhancing the local characteristics and natural properties of the product. Opening the bottle cap adds to the scene experience.

3. The font design of the product name combines the roundness of lotus roots and the softness of lotus leaves, conveying the natural purity and warm taste of the product.

Market Performance

nothing

Material（For concept works, please choose the material you plan to use）

其他 陶瓷

Craft

The bottle body adopts ceramic frosted matte technology

Does the design solve the problems that are common across the product category? If so, please explain.

nothing

What functional designs of the work have enhanced the user experience?

1. The rounded bottle body and ceramic texture increase the tactile sensation for consumers to grip.
2.The nine hole sliced bottle cap enh

Did the design help increase the sales performance of the product? If so, please give related evidence.

The use of biomimetic design for a single bottle body and cap, with the appearance of lotus root, intuitively reflects the characteristics of the product, which can quickly identify and stimulate consumers' curiosity, enhance purchasing interest and motivation.The continuous combination of the bottle body forms a complete lotus root shape, which greatly enhances the fun and experience of the combination form, thereby further enhancing the sales appeal.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

After use, wine bottles can be reused as exquisite decorative vases, reducing the cost of disposal and recycling, reflecting the concept of environmental protection.Promote the development, utilization, and sustainable development of local agricultural resources through biomimetic design. It plays a positive role in promoting the dissemination of local ecology, tourism, and culture.