Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Pazhu Winery

Designer Name

PUFINE Creative

Position of Designer

Design Director: Zhang Yanhui Creative Director: Xia Ling Designers: Xu Yanliang, Xu Ruolan Technical Directors: Zhou Xiaoli, Zhang Yuxian Rendering: Luo Kang

Target Consumer

A group of red wine consumers aged 30 and above who love cultural research, travel and exploration, and pursue a quality life

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

This is a wine from Xizang. The design inspiration comes from the admiration and longing for Xizang, an ancient and mysterious land.The design creativity takes a key to open and explore Xizang's mysterious culture as the main vision, and combines the traditional decorative painting of "mandala" from the local meaning of sages and merits, which not only adds the visual beauty of the product, conveys the depth and breadth of Xizang's culture and art, but also reflects the product's pursuit of quality and belief, Make every drink a cultural and joyful journey that spans thousands of years.

Highlights

The outer box adopts local architectural forms, highlighting regional and cultural attributes, which can quickly attract attention.The combination of auspicious patterns into a lock hole shape showcases the exquisite and beautiful blessings of the picture, and increases the interaction of the product, guiding consumers to reveal and experience it.The use of Tibetan Buddhist "mandala" decorative patterns combined with grape vines not only showcases the harmonious coexistence of nature and religious art, but also conveys happy emotions and energy.Exquisite lines reflect the nobility and quality of the product.

Market Performance

nothing

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The outer box adopts a foldable paper box structure, and the bottle label is made of aluminum foil metal material. The design effect is achieved through hot stamping and protrusion technology.

Does the design solve the problems that are common across the product category? If so, please explain.

Alcohol itself can relieve stress and bring happy emotional experiences, while similar packaging designs are mostly limited to expressing variety and regional characteristics, lacking the expression of spiritual and emotional value.This product combines spiritual and emotional values, such as keys and lock holes, adding a sense of mystery and fun to the product, while symbolizing finding solutions and answers to problems, thus experiencing joy and happiness.Mandala, as a symbol of sacred harmony in Tibetan Buddhism, provides a spiritual way to relieve stress and seek inner balance.

What functional designs of the work have enhanced the user experience?

nothing

Did the design help increase the sales performance of the product? If so, please give related evidence.

This work presents distinct regional cultural characteristics, such as the outer box representing the local architectural style, which visually reflects the uniqueness of the product and quickly attracts consumers' attention;The "Eight Treasures" pattern representing good luck and good fortune can increase the emotional value and reasons for purchasing with beautiful blessings. The interesting interaction between keys and lock holes can better guide consumers to purchase, experience, and uncover secrets.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Xizang is far away, so the outer packaging design box of this product uses foldable paper materials, which greatly reduces the transportation space, weight and cost, and is also convenient for later recycling; In terms of business, the design of this work continuously promotes the improvement of brand and product strength from several aspects such as visual appeal, cultural uniqueness, emotional value, and quality, thus achieving a win-win situation of commercial value and social value.