Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Pazhu Winery

Designer Name

PUFINE Creative

Position of Designer

Design Director: Zhang Yanhui Creative Director: Xia Ling Designers: Xu Yanliang、Zhang Xintong Technical Directors: Zhou Xiaoli, Zhang Yuxiuan Rendering: Luo Kang

Target Consumer

Consumers aged 30 and above who love cultural research, travel and exploration, and pursue a quality life for foreign liquor

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel

Positioning

奢侈品 Luxury

Design Story

As the first brandy from the highest production area in the world, its production area is located in the hinterland of the the Yalu Zangbu River in Xizang.The design creativity of the bottle body comes from the natural wonders of Xizang's the Snow Mountain of Sunrise. The design of the bottle cap is ingeniously integrated with the prayer wheel of people in Xizang people's daily prayer. While tasting the good wine, consumers are deeply immersed in Xizang's unique natural ecology and profound cultural heritage, so that this wine will become a beautiful card to show the charm of Xizang to the world!

Highlights

The surface of the glass bottle of this product uses three-dimensional reliefs to freeze Xizang's most famous natural wonder "the Snow Mountain of Sunrise", showing the local magnificent natural scenery. In local legend, seeing this scene represents a whole year of luck, so it combines the gifts of nature with good wishes.he bottle cap is ingeniously integrated with the prayer tube and the eight treasure pattern of people in Xizang people's daily prayer, showing the essence of Tibetan culture. Consumers gently flick the rotating bottle cap with their fingers, which not only simulates the prayer ceremony of the rotation of the prayer tube, but also endows the product with unique interaction and interest, forming a unique experience that cannot be copied.

Market Performance

nothing

Material（For concept works, please choose the material you plan to use）

其他 玻璃

Craft

The bottle body is made of high transparency glass, with embossed raised technology and golden roasted flowers. The bottle label is made of golden flower paper.

Does the design solve the problems that are common across the product category? If so, please explain.

Due to the weak competitiveness of Chinese brandy in the market, most domestic brandy packaging designs tend to imitate foreign brands. Due to the lack of uniqueness and cultural connotations, it is difficult to leave a deep impression on consumers.The unique design of this product in bottle body and bottle cap fully demonstrates the unique natural scenery and cultural characteristics of Xizang, and forms the unique visual assets and user experience of this product by increasing the interaction of bottle cap, which really injects new vitality into the product and improves the product quality through creative aesthetics and cultural aesthetics.

What functional designs of the work have enhanced the user experience?

The design of the bottle cap is integrated with Xizang's unique prayer tube and Babao pattern. The finger can move the rotating bottle cap to increase the blessing ceremony and touch experience when the product is opened.The bottle body adopts the three-dimensional relief and golden flower baking process to visually present the unique scenery of Xizang's "The Snow Mountain of Sunrise". The uneven texture improves the touch and friction of the grip, so that consumers can leave more profound memories and experiences in the use process.

Did the design help increase the sales performance of the product? If so, please give related evidence.

The design of this work adopts the natural wonder of "The Snow Mountain of Sunrise". The relief on the glass bottle body and the golden grilling technique create a visually pleasing experience through the reflection of light and shadow, while also bringing the legend of luck and satisfying the spiritual needs of consumers.And the bottle cap can be turned and rotated with fingers, combining fun interactions with the experience of praying for blessings, further increasing consumers' curiosity and purchasing desire.During the experience, consumers can spread and share again, which can significantly increase the market sales of the product.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Due to the influence of geographical location, natural environment and transportation, Xizang's local ecology needs to be maintained continuously.So the design creativity and material craftsmanship of this work pay more attention to artistic presentation, greatly enhancing the collection and gift value of the product from natural landscape, cultural beliefs, and user experience. The bottle body can be used as a decorative ornament and vase, and the bottle cap can become a toy for consumers to interact with, which will not be easily discarded.The outer box adopts a foldable paper structure, which is convenient for recycling and does not occupy transportation space, considering sustainable development from an environmental perspective. The product, through its exterior design and user experience, forms a unique visual asset and cultural symbol, providing sustainable development for local agriculture, tourism, labor employment, cultural dissemination, and more.