Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
dMANNER
Designer Name
T-Workshop
Position of Designer
无
Target Consumer
Our users are primarily young people aged 18-35 in tier-one cities, who pay attention to the quality of life, love new and unique products, desire the slight intoxication that alcohol can bring, but cannot accept the strong taste of alcohol.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
This product is the first offering from the dMANNER brand, primarily targeting young women aged 18-35. At the time of its launch, the brand aimed to break through the traditional perceptions of ice wine in the market with its appearance, thus making significant innovations in the bottle shape and exterior design. The design integrates modern aesthetics, regional characteristics, and brand culture. The traditional slender bottle shape has been transformed into a modern, angular design that better aligns with the aesthetic preferences of contemporary young people. The wine label features an embossed mountain design, inspired by the product's origin from Changbai Mountain, intending to allow users to experience the regional landscape while enjoying a slight intoxication. Only the area downstream of the Yalu River Valley in Changbai Mountain, located at 41° north latitude, has the unique conditions for brewing high-quality ice grapes; additionally, the label includes an embossed design of the brand's values, aiming to establish an emotional connection with consumers and inspire more thoughts about life.
Highlights
The modern bottle design, reminiscent of a perfume bottle, catches the eye of young people who love novelty and uniqueness. The color scheme is primarily black and white with an INS-style minimalist look, aligning with the aesthetic preferences of modern youth. The prominent screen-printed "dMANNER" brand logo on the bottle enhances brand recognition.
To make the consumption of wine more everyday and to simplify the complex bottle-opening process traditionally associated with wine, we have replaced the oak cork with a convenient screw cap, making it more user-friendly for our entry-level customers. The product comes in three colors: Moon White, Imperial Orange, and Ink Sky. These three colors represent the brand's three slogans: "Stay independent, know contentment when it's timely; Do interesting things, live a fulfilling life; Follow your heart, live out your attitude towards life." Users can choose their preferred product based on their own life attitudes.
Market Performance
Our product was launched in January 2022 and reached sales of 3,000 bottles within three months, becoming the top-selling ice wine in its category on Taobao. The cumulative sales have reached 100,000 bottles. On average, products in the same category and with a similar price point on Taobao sell between 300 to 400 units per month.
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶
Craft
The bottle features the brand logo printed using screen printing technology, significantly enhancing brand recognition.
The bottle cap is adorned with the dM brand logo through laser engraving and coloring processes.
The wine label is made from special paper, with details featuring embossing, debossing, and gold foil stamping techniques to imprint the brand's slogan and its philosophy.