Type of applicant company

设计机构

Country

中国

Company Website

https://www.modern-c.cn/

Images

Brand of the Product

Blue Girl

Designer Name

Steven.Tam\ Sharon.Ouyang\ Carl.Wang\ Yingying.Wang\Yiping.Shen\ Mavis.Xu

Position of Designer

Steven.Tam(Creative Director)\ Sharon.Ouyang(Account Director)\ Carl.Wang(Creative Director)\ Yingying.Wang(Art Director)\Yiping.Shen(Illustrator)\ Mavis.Xu(Account Manager)

Target Consumer

Mix gender 30-44 years old

Distribution Channels

电商 E-commerce; 其他销售渠道 作为限量产品销售

Positioning

大货消费品 Mass Production

Design Story

As early as the 19th century, Blue Girl Beer had already traveled across the ocean from Germany and been imported into China, laying a solid foundation for the brand.
Since 1906, Blue Girl Beer has successively entered the markets of Hong Kong, mainland China and Taiwan, and quickly won the love and pursuit of consumers.
Blue Girl Beer was inspired by a figure in Greek mythology - the Goddess of Victory. The classic goddess logo represents the noble concept that Blue Girl Beer actively pursues perfection and high quality.
The goddess holds the largest diamond in the world in the 19th century, whose Latin name is "Excelsior", symbolizing the brand's success in striving for excellence.
This time, Blue Girl Beer has teamed up with the most prestigious film award in Hong Kong - the Hong Kong Film Awards, highlighting the high-end Hong Kong flavor of Blue Girl Beer and taking you to experience the Hong Kong Film Awards directly and appreciate Hong Kong films.

Highlights

The Goddess of Blue Girl Beer Transforms into the Female Lead in Hong Kong Films
The most iconic goddess image of Blue Girl Beer steps into the world of Hong Kong films and transforms into the female lead in classic Hong Kong films.
The Original Hong Kong-style Ambiance
To recreate the classic Hong Kong flavor deep in the public's memory, creating the right atmosphere is essential. By replicating the techniques of famous Hong Kong film directors, arranging the composition in a staggered manner in the front and back, and using the non-linear montage narrative method, the Goddess of Blue Girl Beer is placed in the complex and intertwined time and space of Hong Kong films.
Recreating the Streets with Classic Hong Kong Style
The atmosphere of the scenes is enhanced through light and shadow processing, allowing the characters to travel into the shots of Hong Kong films. Paired with the characteristics of Hong Kong-style buildings, neon signs and streets, a film full of Hong Kong-style feelings is depicted in the details.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

其他 铝制易拉罐

Craft

Printing process for aluminum cans.