Type of applicant company

品牌方

Country

中国

Company Website

http://www.linlongcha.com/

Images

Brand of the Product

LIN-LONG TEA HOUSE

Designer Name

LIN-LONG TEA HOUSE

Position of Designer

无

Target Consumer

1, jasmine tea helps to balance female hormones, suitable for female population; 2, jasmine flavor helps to soothe the emotions, suitable for high-pressure, irritable, easy to anxiety, easy to low mood crowd; 3, urban high-pressure work crowd; 4, fat loss and slimming crowd; 5, Chinese tea enthusiasts;

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Linlong Tea House wants to convey to the young urbanites the attitude of life when facing the pressure of life - bravely put down the burden, feel relaxed. The inspiration of the product package design comes from the "blue sky and white clouds", when we look up to the sky in the city's reinforced concrete, this is the way we can quickly release the pressure and relieve anxiety. Therefore, the packaging design of the product uses sky blue color, jasmine flowers become the white clouds in the sky, the whole to create a sense of lightness of the "blue sky and white clouds". The "slim waist" design of the bottle is in line with the healthy curve of the body, and is also in line with the characteristics of the product 0 sugar, 0 fat and 0 energy, with this product, the brand also successfully bundled "blue" and "jasmine tea"in the Chinese market, which can be proved by the packaging design of other similar products listed on the market. Following the successful packaging, LIN-LONG TEA HOUSE also launched a series of products - the limited-edition bottles for the Sakura season, and matched it with a series of campaigns for FamilyMart stores, resulting in a romantic and trendy went viral.

Highlights

①Tea for High-Pressure Urban Youth：The "slim waist" design of the bottle and the 0-sugar, 0-fat, 0-energy formula respond to the demand of contemporary young people for "sugar-free" beverages.②Chinese tea with "low threshold" for tasting：In order to implement the brand concept of "let Chinese young people fall in love with Chinese tea", Linlong Tea House starts from the sub-category of jasmine tea, which is "low threshold" and "universal flavor", and through the ancient technology of "osmantnus", combined with modern beverage filling technology, it presents jasmine tea with a strong sense of "modern oriental".③Marketing combination punch to penetrate the young people's market：Ms. Zhang Junning was officially announced as the spokesperson.The topics of "Linlong Tea House Little Blue Bottle" and "Let go of the burden and drink Jasmine tea" are synchronized with the layout of Microblog. The company has been placed in the online and offline media such as Tiktok, Xiaohongshu, and Focus Media. ④Series of products to strengthen the User Mindset, the display went viral：Introducing the limited edition Sakura season packaging，the romantic packaging matches the FamilyMart store campaigns and a wide range of peripheral products, adding a touch of romantic charm to the product.

Market Performance

Long-term occupation of the 2023 Freshippo Tea Drinks Hot Selling List TOP3;
Long-term occupying the TOP2 of Freshippo Cloud Supermarket Hot Selling List in 2023;
Strong product power, helping Linlong Tea House jump into the top 20 of Tmall industry in 2023.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The aseptic cold filling process has been widely applied.