Type of applicant company

设计机构

Country

中国

Company Website

www.bamboodesign.com.cn

Images

Brand of the Product

Ambrosial

Designer Name

Associate Creative Director: King Wang Senior Art Director: Trista Feng Senior Art Director: Akako Zheng Art Director: Holiday Lu Senior Copywriter: Feya He Production Manager: Niki Yuan

Position of Designer

None

Target Consumer

In addition to young enthusiasts who love AMBROSIAL, it also reaches out to a wider audience of consumers who care about the ocean, pursue sustainable living and support eco-friendly design.

Distribution Channels

其他销售渠道 海洋馆

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

On the occasion of World Oceans Day, AMBROSIAL and the National Museum of Oceanography jointly launched the environmental protection packaging, aiming at the environmental protection packaging depth interpretation of the blue guarding the blue spirit of marine environmental protection. Breaking the conventional complicated packaging design, we adopt the latest alkali washing ink technology of the industry's advanced and environmental value, minimalist white as a canvas, with a touch of deep blue techniques, outlining the marine animals on the verge of marine ecological crisis, with a unique form of simulation of the sea water azure and shimmering visual creativity to show the diversity and magnificence of the marine ecosystem.

Every touch of consumers seems to have a direct dialog with the ocean, attracting more people to participate in environmental protection, and integrating the love and goodness of the sea into every bit of life. Truly let consumers enjoy the delicious taste at the same time, feel their contribution to the protection of the ocean, effectively promote environmental protection, promote sales.

Highlights

1. “Only for a bluer sea” is the theme of this environmental protection packaging, this packaging innovation adopts the industry's first alkaline washable ink technology, through the alkaline washable patented light-blocking labels, from the source to enhance the recycling rate to help marine environmental protection. At the same time combined with environmentally friendly plant-based gasket process, 0 ink 0 printing, keep azure ocean there is a solution to the party, so that our sea 0 burden. The carton material is used in the marine environmentally friendly recyclable paper, to a box of force for our marine renewal of this environmentally friendly blue.
2. This package is not only the carrier of the product, but also the spreader of brand values. After we listed the new packaging jointly with the National Museum of Oceanography, through entering the Sea Museum for display, combined with offline environmental flash mob activities, so that consumers intuitively feel that each bottle of marine environmental protection packaging allows them to enjoy the delicious taste at the same time, feel their contribution to the protection of the beautiful oceans.

Market Performance

NONE

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Based on the AMBROSIAL traditional bottle pet yogurt packaging process abandoned the traditional labeling, a large number of subtractions. Using the industry's first alkaline washable ink technology environmentally friendly bottle labeling, ink can be alkaline washable patented light-blocking labels, recyclable PET bottles, from the source to efficiently enhance the packaging recycling rate. In addition combined with environmentally friendly plant-based gasket process, 0 ink 0 printing, plant-based raw materials, environmentally friendly and biodegradable. The carton, on the other hand, is environmentally friendly and facilitates the recyclability of the original paper, which conveys the importance of environmental protection to consumers through practical actions.

Does the design solve the problems that are common across the product category? If so, please explain.

Technical challenges: analyzed from the material point of view, the packaging belongs to the latest alkali washing ink technology. This package takes the lead in using the industry's first alkali washing ink technology environmentally friendly bottle labeling, ink can be alkali washing light-blocking labeling technology, upstream and downstream linkage to create a new standard of environmental protection, to achieve a high quality recycling rate, to achieve environmentally friendly and recyclable PET bottles; the other combined with plant-based biodegradable gaskets, 0 ink 0 printing, 0 burden on the ocean, to promote environmentally friendly and biodegradable and sustainable development.

What functional designs of the work have enhanced the user experience?

NONE

Did the design help increase the sales performance of the product? If so, please give related evidence.

NONE

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

1. Remove the difficult to degrade aluminum foil, using the industry's first alkaline washable ink technology, ink can be alkaline washable light-blocking labeling technology, greatly enhancing the biodegradable and environmentally friendly recycling rate, to achieve the PET bottle body can be recovered and recycled;
2. The use of plant-based biodegradable gaskets, 0 ink 0 printing, helping the ocean 0 burden, contributing to the sustainable development of marine environmental protection. More environmentally friendly compared to established packaging materials.