Type of applicant company
品牌方
Country
中国
Company Website
www.weichuan.com.cn
Images
Brand of the Product
WEICHUAN
Designer Name
Designer ：Eve Wang；Packaging Manager ：WeiChen Lu；Packaging Assistant Manager : Pochun Huang；
Position of Designer
Designer ：Eve Wang；Packaging Manager ：WeiChen Lu；Packaging Assistant Manager : Pochun Huang；
Target Consumer
The second and third tier groups aged 18-40, mainly women, pursue a healthy and enjoyable lifestyle, and pay attention to the quality of life
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
With the diversification of consumer demand for beverage consumption scenarios, room temperature fruit juice meets consumers' pursuit of healthy drinks in different scenarios due to its convenience and stability. WEICHUAN has been deeply involved in the juice market for more than 20 years, and the Daily C series juice has been widely praised. In response to the market, a new category of room temperature juice has been created: WEICHUAN 100% Juice. The appearance design of WEICHUAN 100% Juice follows the design concept of simplicity, beauty, and high recognition, which conforms to the modern aesthetic trend and reflects a sense of fashion and practicality; The top of the juice bottle is designed with a whole curved surface, and the upper ends on all four sides adopt distinct arched shapes. The overall bottle shape is cut from four sides by an orange, aiming to convey the natural origin of juice. Through elements such as color and shape, the freshness and vitality of the juice are conveyed, stimulating consumers' desire to consume. The design aims to showcase the unique charm and high quality of the product, committed to enhancing consumer trust and purchasing desire.
Highlights
WEICHUAN 100% Juice has a unique and simple design, with simple and smooth bottle lines that eliminate excessive decorations. The overall shape presents a refreshing and clean texture, making it stand out on the shelves, enhancing brand recognition, and quickly attracting consumers' attention. The bottle body design conforms to ergonomics, with a comfortable feel and convenient for consumers to hold and open. The top of the juice bottle is designed with a whole curved surface, and the upper ends on all four sides adopt distinct arched shapes. The overall bottle shape is cut from four sides by an orange, aiming to convey the natural origin of juice. The material is made of high transparency PET, which clearly displays the fresh color of the juice and reflects its purity and naturalness. The bottle cap adopts a high sealing inner plug design, which is 360 ° leak proof and easy for consumers to carry and drink with them.
Market Performance
WEICHUAN 100% fruit juice was launched in July 2024, with a cumulative sales revenue of 15.8 million yuan as of the end of December 2024. Among them, there were approximately 2.5 million yuan in July, 3.63 million yuan in August, 3.83 million yuan in September, 1.93 million yuan in October, 2.23 million yuan in November, and 1.68 million yuan in December.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The bottle body adopts ISBM technology, which injects molded blanks through an injection molding machine, then longitudinally stretches the hot molded blanks, and horizontally stretches them by introducing compressed air, ultimately obtaining products with the same shape as the mold cavity. The injection and blowing technology is currently widely used in the production of plastic products, especially in the manufacture of plastic bottles, containers, and other important applications.
Does the design solve the problems that are common across the product category? If so, please explain.
None
What functional designs of the work have enhanced the user experience?
None
Did the design help increase the sales performance of the product? If so, please give related evidence.
WEICHUAN 100% fruit juice was launched in July 2024, with a cumulative sales revenue of 15.8 million yuan as of the end of December 2024. Among them, there were approximately 2.5 million yuan in July, 3.63 million yuan in August, 3.83 million yuan in September, 1.93 million yuan in October, 2.23 million yuan in November, and 1.68 million yuan in December.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
None