Type of applicant company

品牌方

Country

中国

Company Website

www.weichuan.com.cn

Images

Brand of the Product

WEICHUAN

Designer Name

Designer ：Eve Wang；Packaging Manager ：WeiChen Lu；Packaging Assistant Manager : Pochun Huang；

Position of Designer

Designer ：Eve Wang；Packaging Manager ：WeiChen Lu；Packaging Assistant Manager : Pochun Huang；

Target Consumer

Middle aged and young women in high tier cities are the main consumers, concentrated between the ages of 18-35, with a household income of over 15000 RMB/month, pursuing a healthy quality of life

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

With the continuous upgrading of consumer demand for healthy beverages and the increasing demand for beverage quality, NFC juice has entered consumers' field of vision with its fresh, natural taste and rich nutritional advantages. WEICHUAN has been deeply involved in the refrigerated juice market for more than 20 years, and the Daily C refrigerated juice series has been widely praised. In response to the market, we have created a new refrigerated juice category: WEICHUAN Daily C NFC Juice. The appearance design of WEICHUAN Daily C NFC Juice follows the design concept of simplicity, beauty, and high recognition, which conforms to modern aesthetic trends and reflects a sense of fashion and practicality; The bottle body lines are simple and clear, avoiding complicated decorations and highlighting the natural attributes of the product; Through elements such as color and shape, juice conveys its freshness and vitality, stimulating consumers' desire to drink. The design aims to showcase the unique charm and high quality of the product, committed to enhancing consumers' trust and purchasing desire.

Highlights

WEICHUAN Daily C NFC Juice has a unique and simple design, with simple and smooth bottle lines, eliminating too many complicated decorations. The overall shape presents a refreshing and clean texture, making it stand out on the shelves, enhancing brand recognition, and quickly attracting consumers' attention. The curvature of the bottle body conforms to ergonomics, and the concave and convex lines on the side are designed to be beautiful, anti slip, comfortable to the touch, and convenient for consumers to hold and open. The material is made of high transparency PET, which clearly displays the fresh color of the juice and reflects its purity and naturalness. The bottle cap adopts a high sealing inner gasket design, which is 360 ° leak proof and easy for consumers to carry and drink with them.

Market Performance

WEICHUAN Daily C NFC Juice was launched in August 2024, with a cumulative sales revenue of 15.31 million yuan as of December 27th, 2024. Among them, there were approximately 4.17 million yuan in August, 2.82 million yuan in September, 3.33 million yuan in October, 2.25 million yuan in November, and 2.38 million yuan in December.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The bottle body adopts ISBM technology, which injects molded blanks through an injection molding machine, then longitudinally stretches the hot molded blanks, and horizontally stretches them by introducing compressed air, ultimately obtaining products with the same shape as the mold cavity. The injection and blowing technology is currently widely used in the production of plastic products, especially in the manufacture of plastic bottles, containers, and other important applications.

Does the design solve the problems that are common across the product category? If so, please explain.

None

What functional designs of the work have enhanced the user experience?

None

Did the design help increase the sales performance of the product? If so, please give related evidence.

WEICHUAN Daily C NFC Juice was launched at the end of July 2024, with a cumulative sales revenue of 15.31 million yuan as of December 27th, 2024. Among them, there were approximately 340000 yuan in July, 4.17 million yuan in August, 2.82 million yuan in September, 3.33 million yuan in October, 2.25 million yuan in November, and 2.38 million yuan in December.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

None