Type of applicant company
设计机构
Country
中国
Company Website
www.qinweidesign.com
Images
Brand of the Product
SUNTORY
Designer Name
Qinwei Design
Position of Designer
无
Target Consumer
People who love coffee and hope to buy and carry it conveniently.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
To provide coffee lovers with a product that is easy to purchase and convenient to carry, our creative concept is "Coffee on the Move".
Highlights
Suntory's "Rich Café" coffee is a part of the fast - paced urban life. As an RTD (Ready - To - Drink) coffee beverage, it is available for purchase everywhere, can be consumed at any time, and is convenient to carry. To highlight these advantages, we take "Coffee on the Move" as the core creative concept and use the personified coffee cup as a visual symbol, enabling people to experience the joy of "being accompanied by coffee wherever they go", making it a convenient choice during work schedules.
The design inspiration of the streamlined bottle body comes from the ripples that appear when coffee is being drunk, which is also similar to the flowing and blending of coffee and milk during latte art. It is full of vitality and dynamic, allowing people to feel positive energy and an invigorating spirit.
Market Performance
After this coffee product was launched on the market, it received very positive market feedback.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
PET bottle + PVC shrink film
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
We take "Coffee on the Move" as the core creative concept, and the personified coffee cup, serving as a visual symbol, is truly impressive.
Did the design help increase the sales performance of the product? If so, please give related evidence.
After this coffee product was launched on the market, it received very positive market feedback.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无