Type of applicant company
设计机构
Country
中国
Company Website
www.qinweidesign.com
Images
Brand of the Product
SUNTORY
Designer Name
Qinwei Design
Position of Designer
无
Target Consumer
People who love sports and need to replenish electrolytes appropriately through beverages.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 运动场馆
Positioning
大货消费品 Mass Production
Design Story
Create a packaging for electrolyte beverages targeting the light - exercise crowd, conveying a brand image of health, vitality, and ease. Highlight the product's characteristics of being refreshing, quenching thirst, and replenishing electrolytes to attract the target consumers.
Highlights
The bottle features a streamlined body, offering a comfortable grip and facilitating drinking during exercise. The label design integrates sports elements with the light texture of water, embodying the product's ability to replenish energy and restore vitality for the light - exercise enthusiasts. The use of a cute water - drop cartoon image helps to build a closer connection with consumers while conveying the brand's positive spirit. The packaging design is simple and elegant, with clear and easy - to - read information, enabling consumers to quickly understand the product's functions and features. The transparent light - blue design symbolizes clear and pure water, evoking a refreshing and thirst - quenching feeling, and significantly enhancing the product's distinctiveness.
Market Performance
The sales volume of the product after its launch exceeded the brand owner's expectations.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
PET bottle + PVC shrink film
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
The product's appearance combines a sense of athleticism with a feeling of lightness.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The sales volume of the product after its launch exceeded the brand owner's expectations.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无