Type of applicant company
设计机构
Country
中国
Company Website
www.qinweidesign.com
Images
Brand of the Product
SHA ZHOU YOU HUANG
Designer Name
Qinwei Design
Position of Designer
无
Target Consumer
People who love drinking yellow rice wine and have a need for health preservation.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
The packaging design of this American ginseng yellow rice wine aims to integrate the essence of traditional Chinese culture with modern aesthetics, creating a packaging that not only showcases the product's features but also caters to the aesthetic tastes of modern consumers. With the theme of "Nourishing for Health, Inheriting Classics", the design conveys the high - end quality and cultural heritage of the product through the integration of blue labels and traditional Chinese patterns.
Highlights
It adopts a simple and generous square bottle shape, giving people a sense of stability and elegance. The label uses deep blue as the main color, symbolizing the purity, naturalness, and health of the product's raw materials. Traditional Chinese patterns enhance the overall classical beauty, echoing the nourishing and health - preserving effects of the American ginseng yellow rice wine. The eye - catching product name "American Ginseng Yellow Rice Wine" along with the illustration of American ginseng makes the product easily recognizable at the sales terminals.
Market Performance
The sales volume of the product after its launch exceeded the brand owner's expectations.
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶+纸质不干胶标贴
Craft
Glass bottle + paper self - adhesive label
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
The eye - catching product name "American Ginseng Yellow Rice Wine" combined with the illustration of American ginseng makes the product highly distinguishable at the point of sale.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The sales volume of the product after its launch exceeded the brand owner's expectations.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无