Type of applicant company

品牌方

Country

中国

Company Website

https://www.mengniu.com.cn/

Images

Brand of the Product

GuanYiRu

Designer Name

Andy, Pang Jie, Jiang Yanan

Position of Designer

无

Target Consumer

Young urban women aged 28-35 who live in high tier cities and have a certain level of economic strength. They pursue a high-quality life and are very concerned about their own and their family's health.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

This product selects probiotics from Bama Changshou Township, which is the most unique health value of the product. Therefore, we believe that presenting the important information of "Bama Changshou Township" to consumers intuitively is the core starting point of this packaging design.
In terms of overall design, we follow the idea of integrating nature and products, transforming the health imagery contained in Bama Changshou Township into visual language through landscape illustrations, echoing the selected Changshou Township probiotics, allowing consumers to perceive the health attributes and unique origins of the product at a glance, forming memory points, and enhancing purchasing motivation.

Highlights

Using line style illustrations, the local mountains and waters of Bama are cleverly placed on the bottle, with exquisite details and soft brushstrokes, presenting a strong sense of natural health; The combination of large characters and color blocks in the title enhances the product concept while adding visual impact.
The overall design is different from current yogurt products, seizing market opportunities and showcasing the brand's professional perception as a "probiotic yogurt specialist".

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Using high quality cardboard or pulp materials. The paper base provides the basic strength and stiffness of the package, so that it can withstand a certain pressure and weight, maintain the shape of the package, and also provides a good surface for printing, which is easy to print the brand identity, product information and other content. Widely used.