Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
Telunsu
Designer Name
Lv Jia, Huang Yi, Wang Kaichao, Zhang Lei, Zhang Shibo
Position of Designer
null
Target Consumer
People who are attentive to and have an interest in art, as well as those who have a greater cultural interest in France during the Olympic Games
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
During the 2024 Paris Olympics, we explored innovative ways to stand out in Olympic marketing. Taking art, the pride of Paris, as an entry point to establish a connection between the brand and Paris. We have chosen the works of Monet and Van Gogh, two renowned French Impressionist painters, to present Parisian artistry on Telunsu packages tangibly. This allows consumers to encounter art through Tetronsu products, continuously shaping the brand's artistic, international, and premium image, which aligns with the brand's long-held commitment to pursuing Better.
Highlights
For the first time globally, the Tetra Pak® Full-Color Digital Printing Solution has been utilized, breaking the layout limitations of milk packaging and allowing 30 masterpieces by Van Gogh and Monet to be vibrantly integrated with Tetronsu products. Each milk carton can randomly unlock 10 famous paintings, truly realizing customized and personalized packaging with "thousands of unique designs for thousands of bottles." With even more diverse packaging, consumers experience a delightful encounter every time they take out a new bottle of Tetronsu milk, and the more colorful printing effects enhance the emotional impact of each encounter.
Market Performance
In this collaboration between Telunsu and Meet You Museum, 30 world-famous paintings by artistic masters Vincent van Gogh and Claude Monet were carefully selected to launch a limited edition of 1 million cartons of Telunsu Pure Milk with a unique co-branded design. Due to the short period since its launch, desensitized data cannot be provided.
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
For the first time globally, Telunsu has utilized Tetra Pak® Full-Color Digital Printing, employing unique digital printing technology to break through the physical limitations of printing plates and significantly enhance design diversity. Compared to gang printing, which prints several designs on a single packaging material roll, full-color digital printing allows different designs to be printed on each package. This greater diversity in packaging designs expands the scope for creative expression, enabling brands to customize more personalized packaging designs for different consumer groups. Additionally, it can be configured with higher resolution to render packaging designs lifelike and crisp, effectively enhancing the product's eye-catching ability and appeal and creating a unique communication experience.