Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Yeqi Manman

Designer Name

pomo design team

Position of Designer

Not have

Target Consumer

Mostly young women and children

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

Yeqi Manman of coconut water package,Party A's opinion is that coconut must have, looking at more thirst, want to drink, but also different from other brands, the focus is how to disassemble customer requirements and product characteristics.

Coconut water consumption market and traditional packaging design
Coconut water is a natural plant-based drink with rich nutritional value. From a global perspective, the United States is the largest consumer market, while China is gradually ushering in the wind. Although Ye Qi Man is a rookie in the industry, it has a relatively complete supply chain and market operation team. The company also hopes to have a good image for the market, brand design and packaging are put on the agenda... .

We believe that there are three visual elements of new consumer goods: appearance level (good-looking appearance), personality (surprise feeling different from similar products), and market acceptance (retaining the original common feeling of products).

This is the commonality and personality of the new brand and new packaging!

Highlights

First of all,The use of five-sided packaging form, the overall packaging is more three-dimensional.
The packaging design of Yeqi Manman of coconut water abandoned the physical coconut presentation, and combined with flat patterns and text content, so that the picture is more concise and atmospheric, hierarchical, and information transmission is at a glance!
Secondly, our packaging form adopts transparent bag, different from the traditional box or canned form, so that consumers can see, feel very fresh, want to drink! The capacity is also reduced from the large capacity of cans in boxes to 180ml in bags, which is no burden to drink at one time! In addition to small bags, our five bags are also changed from boxes to bags, and the combination of volume peddling makes the sales price more competitive.
Finally, the raw material we use is 100% coconut water, NFC non-concentrated reduction, with good materials, good products is the original intention of Yeqi Manman !

Market Performance

The average monthly sales volume is more than 20 million yuan.

Material（For concept works, please choose the material you plan to use）

其他 CPE30-10S/PE15/CPE55-EVE

Craft

High barrier film material

Does the design solve the problems that are common across the product category? If so, please explain.

1/In transparent bags, fresh and visible, different from boxes and cans;
2/Small bag, one drink no burden, small bag more competitive price;
3/100% coconut water, unadulterated, NFC non-concentrated reduction;
4/The picture is simple and atmospheric, light and clear, and can stand out on the shelf；

What functional designs of the work have enhanced the user experience?

1/In transparent bags, fresh and visible, different from boxes and cans;
2/Small bag, one drink no burden, small bag more competitive price;