Type of applicant company
设计机构
Country
中国
Company Website
www.visdombrand.com
Images
Brand of the Product
HIKINCO
Designer Name
Rock Lv，Yuting Fang
Position of Designer
Creative Director，Senior Designer
Target Consumer
Generation Z consumer
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 国外市场
Positioning
大货消费品 Mass Production
Design Story
HIKINCO is an old brand that has been established for 34 years. It needs to promote the rejuvenation of the brand through new design and better meet the needs of Generation Z consumer groups.The new design presents a relaxed and powerful visual image through eye-catching branding, dynamic and high-quality products, and flexible text arrangement.Whether it is a single package or an outer packaging carton, the brand and product recognition are better, and the manufacturing and display costs are better.After an old brand has been innovatively upgraded through category, packaging and other innovations, it has been successfully rejuvenated and renewed. It is unique in the fierce competition environment and is widely welcomed at retail terminals.Renewal of old brands is a social issue, and we have given the answer through this project practice.
Highlights
Whether it is a single package or an outer packaging carton, the brand and product recognition are better, and the manufacturing and display costs are better.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
纸质 Paper; 其他 卷膜
Craft
Mainly using white cardboard, main process 4-color printing, partial UV