Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Four Sight

Designer Name

Tiger Pan Lab.

Position of Designer

无

Target Consumer

Groups that are committed to pursuing a high quality of life and emphasize on family and personal dietary health management. For example: middle-class families, exquisite mothers.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

其他 调味品

Design Story

As a professional organic food brand, Four Sight is committed to establishing a “healthy, natural and professional” brand image in the organic food field, and providing consumers with a high-quality organic product experience. We hope to design a package that is easy for consumers to grip, convenient to use and at the same time highlights the value of the core “black truffle”, and we hope that the overall packaging material is environmentally friendly and recyclable, highlighting the brand's pursuit of organic and green, sustainable development and perseverance.
The shoulder of the bottle is embossed with the texture of the leaf petal shape, which not only reduces the difficulty of consumers' cognition, but also enhances the organic feeling of the product by skillfully referring to the use of elements in nature.
The leaf shape and the veins of the leaf made up of detailed gold lines in the label design aim to convey the visual feeling of ecology and nature, further strengthening consumers' awareness of the brand and products of Four Sight; the label emphasizes the unique organic raw material of “black truffle”, which directly conveys the product's differentiated raw material selling point, distinguishing it from other common soy sauce products on the market and attracting consumers' attention, making it the best choice for consumers. The label emphasizes the unique organic ingredient “black truffle”, which directly conveys the differentiated selling point of the product, distinguishing it from other common soy sauce products in the market, attracting consumers' attention and becoming a visual focus.

Highlights

【The bottle and label of the product are designed by "Tiger Pan Lab."】
Advantage of appearance design: The front of the product label adopts the shape of a leaf, its curved outline and golden veins are highly recognizable, conveying the visual feeling of green and nature, forming the super symbol of Four Sight brand, which is in line with the brand's image of “Healthy, Natural and Professional”, deepening the organic impression and cognition of the brand to the consumers. The label design takes the three words “Black Truffle” as the visual center, and through the font design and color contrast, it makes it obvious on the shelves, which enhances the recognition and attraction of the product. At the same time, it also strengthens the natural and organic attributes of the organic black truffle raw material, highlights the natural flavor of the product, and enhances its attractiveness.
Differentiated raw material selling point: the product's innovative formula adds about 2 organic black truffles originating from Great Shangri-La, Yunnan Province to each bottle of the product, each black truffle has a quality of ≈3g, with a rounded and full shape, and the marbling on the cut surface is clearly visible, and it is in the form of a tea-brown to black color, which is only for the sake of better quality and more flavor.

Market Performance

Since the launch of the product, it has been rapidly expanded to the national market, and has been successfully stationed in a number of large supermarket chains, including Hejiafu, Dennis, and Zhejiang Ebay.

Material（For concept works, please choose the material you plan to use）

其他 环保玻璃瓶

Craft

Packaging: Packaged in recyclable glass bottles, the newly developed environmentally friendly “Leaf Petal Embossed Bottle” with a high sense of sophistication and a single-material plastic cap; the label is partially hot-stamped with gold, which is delicate and textured to the touch, and the hot-stamping effect highlights the natural curves of the leaves and the detailed golden veins of the leaves, which constitutes an eye-catching green ecology and conveys the organic attributes of the product.
Contents: The product is brewed with high salt dilution fermentation process, soy sauce high fresh brewing and other technologies, with amino acid ammonia content ≥ 1.2g/100mL, reaching the national standard of brewing soy sauce special grade, with the overall taste of pure and fresh, strong sauce, excellent flavor and aroma.

Does the design solve the problems that are common across the product category? If so, please explain.

The plastic cap on the eco-friendly glass bottle has an eagle's beak shape with a returnable pull ring, which allows for gentle volume control when pouring soy sauce without hanging on the wall, as well as a tilted interior that allows soy sauce to naturally return to the bottle without residue; and the triple-seal design of the plastic cap guarantees freshness and quality of the soy sauce. These features allow consumers to fully utilize the soy sauce in the bottle and reduce product waste due to residue.

What functional designs of the work have enhanced the user experience?

Practical packaging design: the bottle design takes ergonomics into account, the shoulder of the bottle clever reference to the use of nature's elements, the use of “leaf petal” shape texture embossing technology, in addition to highlighting the brand's organic attributes, but also in the use of friction, a better grip, to avoid slippery hands, in the use of ease of use and safety is more advantageous, reducing the difficulty of consumer awareness and use. It reduces the difficulty of consumers' cognition and use.

Did the design help increase the sales performance of the product? If so, please give related evidence.

无

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Packaging materials: environmentally friendly glass bottles and single material plastic lids are used. The glass material can be recycled indefinitely, saving resources and reducing environmental pollution during the recycling process; the single-material plastic cap is also easy to recycle and improves recycling efficiency compared to complex composite materials.
Packaging design: The plastic lid is shaped like an eagle's beak with a returnable pull ring, which allows for gentle volume control when pouring soy sauce without hanging on the wall, as well as a tilted inner wall that allows the soy sauce to naturally return to the bottle without residue; the triple sealing design of the plastic lid guarantees the freshness of the soy sauce. These features allow consumers to fully utilize the soy sauce in the bottle and reduce product waste due to residue.