Type of applicant company

品牌方

Country

中国(China)

Company Website

https://www.heytea.com/

Images

Brand of the Product

HEYTEA

Designer Name

Design team：HEYTEA Design

Position of Designer

NA

Target Consumer

Young people aged 18-35 who enjoy healthy lifestyle

Distribution Channels

其他销售渠道 品牌门店 HEYTEA Flagship Store

Positioning

大货消费品 Mass Production

Design Story

During the 2024 Paris Olympics, HEYTEA launches a new product, named‌ the Slim Boost Tea, in response to the health-focused trend of the Olympic Games.
HEYTEA has innovatively designed a "Ton Ton bottle" packaging for Slim Boost Tea. In order to make the drink easier to carry and drink during outdoor activities, it has become a convenient sports partner. The dumbbell shaped bottle body is easy to grip, and after drinking, it can be refilled with water as a 1-pound dumbbell for recycling, which is both environmentally friendly and convenient.

Highlights

The Slim Boost Tea features the unique "Ton Ton Bottle" design, which differs from conventional drink cups. The bottle's cap includes a handle for easy gripping, offering a comfortable hold and making it effortless to carry. Whether on the go or during exercise, consumers can conveniently take it with them, conveying a healthy, active lifestyle through its thoughtfully designed packaging.
At the same time, in response to the sports and health trends as well as eco-friendly concepts during the 2024 Paris Olympics, HEYTEA has launched a recycling initiative with the exclusive "Ton Ton Bottle" design. Shaped like a dumbbell, the bottle is easy to grip, and after consumption, it can be refilled with water to serve as a 1-pound dumbbell for continued use, becoming a portable exercise companion that is both environmentally friendly and convenient.
The product has been widely loved by consumers since its launch, with sales exceeding expectations, making it a phenomenon in the 2024 new-style tea drink industry.

Market Performance

The Slim Boost Tea sold over 3.5 million cups during the first month of its launch, and over 10 million in sales during just one and a half months.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The bottle of The Slim Boost Tea is made from one-piece molded, food-grade plastic material, ensuring drinking safety. The handle-style cap design and the barbell-shaped bottle design make it convenient for consumers to carry and hold while traveling outside. It has now become a permanent product packaging for HEYTEA.

Does the design solve the problems that are common across the product category? If so, please explain.

The cup lids and bodies of most commonly used in new-style tea drinks often lack airtightness. While this makes on-site preparation and packaging easier, it can lead to spills and lacks drop resistance. The Slim Boost Tea features a screwable, detachable or sealed cap and body design, along with a one-piece molded bottle body that offers certain drop resistance and abrasion resistance. This design addresses the need for convenient portability when consumers are on the go or exercising.

What functional designs of the work have enhanced the user experience?

After consumers finish drinking from The Slim Boost Tea bottle, they can fill it with water to use it as a 1-pound dumbbell for continued use, encouraging them to engage in healthy exercise anytime, anywhere.

Did the design help increase the sales performance of the product? If so, please give related evidence.

The product's health-conscious concept has been widely welcomed by consumers. Within the first month of The Slim Boost Tea's release, over 3.5 million units were sold. Many consumers have repurposed it as a barbell and daily water bottle, sharing their experiences on social media. A month and a half after its launch, the product's sales exceeded 10 million units.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The one-piece molded, food-grade plastic bottle ensures drinking safety, and the detachable, sealable bottle design makes it convenient for consumers to carry and drink while traveling. At the same time, HEYTEA has launched a recycling initiative with the exclusive "Ton Ton Bottle" design for The Slim Boost Tea, encouraging consumers to refill it with water after drinking and use it as a 1-pound dumbbell for continued use. This makes it a portable exercise companion, both environmentally friendly and convenient.