Type of applicant company
品牌方
Country
中国
Company Website
http://www.garden.com.hk/
Images
Brand of the Product
Garden
Designer Name
CIMU design
Position of Designer
无
Target Consumer
30-40 year old delicate mother, emphasizing gift quality, high appearance, high value, attracted by brand connotation and brand personality. Caring for family and knowing how to enjoy oneself.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
礼品 Gift
Design Story
Since its birth in the 1960s, Garden Lucky Candies has been popular for half a century, symbolizing "Lucky" and "Good Luck". Introduced to mainland China in 1986, manufactured in Hong Kong, packaged domestically, rooted in Guangdong, and accompanied generation after generation in their growth. Gradually becoming a well-known red sugar in Guangdong.Garden Lucky Candies is the sweet taste and auspicious meaning of sugar strawberry soft heart, which is loved by the majority of families. From business prosperity, weddings and happy events to family reunion, Garden Lucky Candies always adds joy to important moments.No matter how the years change, Garden Lucky Candies has always been a symbol of sweetness and good luck in the New Year and festive days with high quality and delicious. In the Spring Festival of 2025, a more valuable and gift giving variety of candy gift boxes in iron cans will be added to meet consumers' gift giving needs.
Highlights
The product is designed with copper coins that are round on the outside and square on the inside. Copper coins symbolize wealth, concretize the meaning of profit, and reflect traditional Chinese culture. The metal outer jar has a strong sense of value, and giving gifts is dignified and thoughtful. The jar is divided into 5 compartments for candy, and other products such as nut biscuits can also be placed as fruit plates.
Market Performance
110000 cans
Material（For concept works, please choose the material you plan to use）
其他 铁质 Iron
Craft
Adopting silver polished iron and local convex striking technology
What functional designs of the work have enhanced the user experience?
After using the product, you can put nuts, cookies, and other physical items into an iron can to make a fruit tray and place it on the table for a festive and beautiful look.
Did the design help increase the sales performance of the product? If so, please give related evidence.
After the new product was launched, agents and KA channel procurement were very interested and welcomed by consumers. In the first year of its launch, the new product exceeded 100000 cans.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The packaging can be reused, and the iron can is durable and not easily damaged.