Type of applicant company

设计机构

Country

中国

Company Website

https://www.lkker.com/

Images

Brand of the Product

HUILIU

Designer Name

CHENBIN,WANGlIANGJUN,WUQILONG,CAIWENB

Position of Designer

no

Target Consumer

Business Leaders & Elites & Main Demographic: Men aged 35-55. High-end business leaders who pursue their own lifestyle have unique cultural insights into the things around them and are willing to share their life attitudes and growth experiences. They are brave in embracing innovative ideas and recognize the lessons that history has to offer. Long-term personal growth always follows the pulse of the times. For them, tea culture is not only a manifestation of their lifestyle but also a consumer behavior that pleases themselves, caring about authentic experiences and deep cultural identification.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

礼品 Gift

Design Story

Hui Liu Tea Industry brand looks forward to establishing the image of the preferred green tea in Anhui. In the National Gift series packaging, it maximizes the integration of Huizhou merchant culture touchpoints, giving full play to the sense of identification with the rooted culture, allowing the influence of diverse cultures to return, and continuously generating cultural influence through core users, establishing brand cultural appeal and resonance with potential consumers

Highlights

Cultural Heritage: By drawing on the design elements of traditional Chinese food boxes, the project demonstrates respect and inheritance of traditional culture, providing modern consumers with an aesthetic experience that connects the past and the present.
Artistic Innovation: Combining modern design concepts, the brand's visual asset—the "hexagon"—is integrated with the elegance and solemnity of the food box, showcasing the perfect fusion of art and commerce.
Brand Recognition: The design of the wooden box body and metal handle not only enhances the product's texture but also makes the product stand out among many tea brands, increasing the brand's recognizability.

Market Performance

After being launched for 3 months, sales have exceeded 10,000+.

Material（For concept works, please choose the material you plan to use）

木质 Wood

Craft

The design of the wooden box not only enhances the texture of the product but also makes it stand out among many tea brands, increasing the brand's recognizability. We look forward to presenting packaging culture and brand clarity while maximizing the convenience of packaging application. Users can easily consume in different scenarios and always maintain the freshness of the leaves. The gift packaging itself can become a unique landscape, and by cleverly emphasizing the unique marks of the origin, the expression becomes more attractive. The neglected packaging structure is transformed into a design element, avoiding the stacking of more symbols. The concept of intensive and restrained will run through from beginning to end.

Does the design solve the problems that are common across the product category? If so, please explain.

Combining modern design concepts, the brand's visual asset—the "hexagon"—is integrated with the elegance and solemnity of the food box, showcasing the perfect fusion of art and commerce. The design of the wooden box body and metal handle not only enhances the product's texture but also makes the product stand out among many tea brands, increasing the brand's recognizability.

What functional designs of the work have enhanced the user experience?

Exquisite packaging design can enhance the perceived value of a product, thereby increasing the product's selling price without adding cost, which in turn increases the profit margin.
By providing a unique consumer experience, it strengthens the consumer's identification with and loyalty to the brand, which helps in maintaining long-term customer relationships.

Did the design help increase the sales performance of the product? If so, please give related evidence.

There is no

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Environmentally friendly materials: The choice of wood material reflects the concern for the environment, wood as a renewable resource, helps to reduce the burden on the environment.

* Recycling: The packaging design takes into account the secondary use of the product, and consumers can use the box as an ornament or other purpose after using the tea to reduce the generation of waste.

* Long-term durability: high-quality materials and processes ensure the durability of the packaging, extend the service life of the product and reduce the consumption of resources