Type of applicant company

设计机构

Country

中国

Company Website

https://www.lkker.com/

Images

Brand of the Product

LINGXIAN

Designer Name

Gao Qing, Wang Yiyao, Liu Ying

Position of Designer

无

Target Consumer

For office white-collar workers, fitness people, weight loss people, beauty women, pregnant women; Pay attention to their own diet health, pay attention to their own health management, body management, diet management

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

As the office works were born under the growing trend of users' demand for low-GI food, Lingxian, as a high-end bakery brand, launched a new category of low-GI nutritional European bread, occupying the category concept of low-GI bread, and showing the brand and product characteristics of nutrition, professionalism, high-end, health and appetite through packaging. The design follows simple and modern design techniques and tonality expression, which is in line with the aesthetic preference and category cognition of target consumers.

Highlights

Based on the care for the demands of healthy groups, Panpan Lingxian put forward a new standard of 3+1+1 healthy staple food, which reflects the core user value of low GI, high nutrition and high-quality staple food structure of the product; The packaging design focuses on the symbolic design to highlight the core concept of 3+1+1, and further enhance the visual impact of the packaging through bright color recognition, and strengthen the attraction and memory of users.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

UV brightening process to enhance texture