Type of applicant company
营销代理公司
Country
中国
Company Website
无
Images
Brand of the Product
PLANTPOUCH
Designer Name
Zhang Wenshuai，Shilu Yang，Qiu Yizhou
Position of Designer
无
Target Consumer
Targeting children and those prone to eye fatigue
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
The product is committed to creating a carrot juice that children love to drink. The entire product is healthy with zero additives and has certain therapeutic effects. Starting from the product concept, the carrot is the core visual element, making it simple and straightforward, with strong recognition. The carrot element simple stroke style is processed to make the packaging have the attributes of children's products. The simple simple stroke style also reflects the product content without excessive addition, simple and straightforward, and has brand recognition. At the same time, the carrot graphics are presented in a unique way on the packaging to strengthen product memory points and enhance shelf display effects.
Highlights
The packaging uses one-third of the screen to present the carrot image, enhancing the core characteristics of its product carrot juice, and expressing it in a simple stroke style to give it a unique product style. At the same time, carrot elements are cleverly incorporated into the packaging using irregular structures, giving it dual memory points in both the image and packaging structure.
Market Performance
Nothing
Material（For concept works, please choose the material you plan to use）
其他 复合铝袋
Craft
The packaging adopts composite aluminum self-priming bags, which have the advantage of reducing packaging material costs and differentiating from traditional PET bottles, and are more convenient and easy to carry.
Does the design solve the problems that are common across the product category? If so, please explain.
This product is designed for mothers who want it to be easy to put in a bag and carry when going out. Traditional fruit juice drinks are mostly in PET bottle shape and have a large overall volume. This product adopts a soft self suction bag form, which is easy to carry in a bag and also easy for children to grasp.
What functional designs of the work have enhanced the user experience?
The packaging adopts a soft self suction bag form, which is different from the traditional juice packaging PET bottle type. The soft self suction bag is more convenient to carry and put in the bag when going out, and the irregular bag treatment makes it easier for children to grab.