Type of applicant company

营销代理公司

Country

中国

Company Website

无

Images

Brand of the Product

QINGHUANG

Designer Name

Zhang Wenshuai, Dong Fengyu

Position of Designer

无

Target Consumer

25 to 45 years old, passionate about life and brave enough to experience new things for the petite bourgeoisie.

Distribution Channels

大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

This product aims to promote Huangjiu to the younger consumer group by improving the traditional Huangjiu flavor and adding bubbles, making the taste and texture more easily accepted by young people. The packaging design is also different from traditional Huangjiu, and the design language is closer to the younger consumer group.

Highlights

The design inspiration for the product container comes from the moment when the wine is poured into the cup. The conical part at the top of the container, combined with the ripple texture, symbolizes the dynamics of the wine pouring. At the same time, the ripples and liquid have a rhythmic and light shaking feeling under light and shadow, echoing the brand name. At the same time, the bottom of the container is shaped like a wine glass filled with wine. The waistband treatment of the container label not only fits the container shape, but also has strong visual tension and memory, and can greatly display the container shape itself in space.

Market Performance

Nothing

Material（For concept works, please choose the material you plan to use）

其他 玻璃 Glass

Craft

The container is made of high-definition glass, which not only satisfies complex shapes, but also clearly presents the wine body itself.

Does the design solve the problems that are common across the product category? If so, please explain.

The highly differentiated high-end design has a significant impact on offline sales