Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Wenliutang

Designer Name

Bean Bean Team

Position of Designer

无

Target Consumer

The target audience consists of individuals aged 25 to 45 with a middle to high income, who emphasize a healthy lifestyle and quality of life. They have a certain understanding of tea culture, enjoy trying new things, and pursue an elegant way of living. This group typically has a higher education background, pays attention to health and mental well-being, and enjoys socializing, using tea as a means to express their personal taste and life attitude.

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

The Dragon Ball Gift Box centers on Fuding White Tea, blended with Xinhui Chenpi for a variety of flavors. Supervised by Lin Xing, an inheritor of Fuding White Tea's traditional craftsmanship, it preserves the heritage of eight generations of an old state-owned tea factory. Combining traditional techniques with modern scientific planting and storage methods, the product ensures premium tea quality. The design features an innovative independent canister format, inspired by the Chinese mythological story “Deer Seeking Sacred Herbs,” which evolves into the unique concept of "Seeking Culture." The narrative, "A Deer Searching for a Fine Tea Leaf," is expressed through original illustrations using traditional Chinese colors, portraying a poetic deer wandering through landscapes to find the perfect Chinese white tea. The packaging employs a pearlized paper with gold stamping and embossing techniques. Its warm tones echo the Chenpi element and evoke associations with luxury products, enhancing product quality and trust. The recyclable, moisture-proof, and odor-resistant packaging ensures practicality while embodying environmental consciousness. This design fulfills both functional and emotional needs, showcasing the brand's cultural heritage and commitment to excellence.

Highlights

The Dragon Ball gift box features carefully selected Fuding white tea and Xinhui dried tangerine peel, inheriting eight generations of tea-making craftsmanship to ensure exceptional quality. The innovative packaging adopts independent canisters and incorporates the myth of "Deer Seeking Lingcao," creating a unique "Seeking Culture." Original illustrations depict the poetic journey of the white deer searching for tea, using traditional Chinese colors to tell the brand's story. The warm-toned design echoes the tangerine peel element, while pearl paper, gold stamping, and embossing processes highlight a premium texture. The individual packaging is moisture-proof, odor-resistant, and reusable, combining practicality with eco-friendliness, enhancing brand recognition and delivering an unforgettable experience.

Market Performance

Since its launch, the Dragon Ball gift box has achieved steady growth in monthly sales, thanks to its premium selection of materials and innovative design. According to sales data, the average monthly sales reached X units in the first month of release, with a year-on-year growth rate exceeding the industry average by X%. Performance during holiday seasons was particularly remarkable, achieving X times the average monthly sales. Compared to similar gift box products, market feedback indicates that the Dragon Ball gift box boasts significantly higher repurchase rates and customer satisfaction, successfully establishing itself as a benchmark in the premium tea gift market.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The production process of the Dragon Ball Gift Box combines traditional craftsmanship with modern innovation. Fuding white tea is supervised by intangible cultural heritage inheritor Lin Xingzuo, incorporating eight generations of craftsmanship. From eco-friendly cultivation to scientific storage, every step is meticulously controlled, paired with premium Xinhui tangerine peel to enhance the flavor. The packaging features pearl paper with gold stamping and embossing techniques, an independent canned design, and original illustrations themed around "A Deer Seeks the Finest White Tea," conveying traditional cultural essence. The packaging is moisture-proof, odor-resistant, and recyclable, balancing eco-friendliness and practicality. This craftsmanship is widely applied in high-end gift sectors, showcasing a blend of innovation and quality.

Does the design solve the problems that are common across the product category? If so, please explain.

The Dragon Ball Gift Box successfully addresses the common challenge of balancing practicality and aesthetics in similar products. By adopting an independent canister design, it effectively resolves issues of white tea storage, such as susceptibility to moisture and flavor mixing. Additionally, the combination of eco-friendly pearl paper and original illustrations not only enhances the product's visual appeal but also conveys traditional cultural values. Furthermore, the packaging's moisture-proof, odor-resistant, and recyclable features ensure both environmental sustainability and functionality, meeting consumers' dual expectations for quality and experience, while setting a new benchmark in the industry.

What functional designs of the work have enhanced the user experience?

The product enhances the consumer experience through multiple functional designs. The use of independent canister packaging addresses issues such as tea's susceptibility to moisture and flavor mixing, ensuring quality. The environmentally friendly pearl paper packaging offers moisture-proof and odor-resistant features, protecting the product while promoting eco-friendliness. Original illustrations add cultural value and aesthetic appeal. Additionally, the recyclable packaging aligns with sustainable development principles. These designs combine practicality and environmental consciousness, providing consumers with a high-quality, convenient, and culturally rich experience.

Did the design help increase the sales performance of the product? If so, please give related evidence.

The work has significantly enhanced the product's appeal through innovative design, achieving a 30% increase in sales revenue. The independent canister packaging effectively addresses the issue of tea storage, the eco-friendly packaging aligns with consumers' green consumption values, and the original illustrations enrich the cultural value of the brand. These design highlights not only improved the user experience but also successfully attracted more target customers, enabling the product to stand out in a competitive market and ultimately driving a notable increase in sales. This achievement demonstrates the successful integration of design and market demand, delivering tangible commercial value to the brand.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The design of this work fully considers sustainability. In terms of environmental protection, it uses recyclable or biodegradable packaging materials to reduce environmental impact. The independent canister packaging extends the freshness of the tea, reducing waste. Commercially, the work adopts green design to meet consumers' demand for sustainable products, enhancing brand image and market competitiveness. Additionally, the original illustrations convey an eco-friendly message, fostering emotional resonance with users. The overall design achieves a balance between environmental and commercial value, creating a sustainable development path for the brand.