Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
Wenliutang
Designer Name
Bean Bean Team
Position of Designer
无
Target Consumer
The target audience consists of individuals aged 25 to 45 with a middle to high income, who emphasize a healthy lifestyle and quality of life. They have a certain understanding of tea culture, enjoy trying new things, and pursue an elegant way of living. This group typically has a higher education background, pays attention to health and mental well-being, and enjoys socializing, using tea as a means to express their personal taste and life attitude.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
This work was born in an era where young people's health consciousness is rising and traditional culture is being revitalized, meeting consumers' demand for healthy, portable, and culturally rich wellness teas. Wenliutang, as a new-style Chinese wellness aesthetics brand, adheres to the philosophy of "Eastern Wellness Rituals, Selected Wenliutang," dedicated to inheritance and innovation, creating products that resonate with the aesthetic preferences of young consumers.
It perfectly integrates Eastern tea culture with modern design, inspired by the legend of the Divine Deer seeking spirit grass, conveying the philosophy of harmony between nature and life. The overall design employs three color tones: Danxia Red, Yalu Gold, and Yang Orange Flame, showcasing a visual beauty that is calm, elegant, and vibrant. The packaging emphasizes portability and functionality, catering to the needs of modern consumers while imbuing cultural symbolism and emotional value.
This work redefines the fashionable expression of tea culture through design language, focusing on the wellness attributes of the product and exploring the diverse connections between tea and rituals, as well as tea and culture, to provide consumers with a fresh experience of health and aesthetics.
Highlights
The work seamlessly blends Eastern aesthetics with modern lifestyles, drawing inspiration from the legend of "The Deer Sniffing Hundreds of Herbs" to interpret the harmony of nature and life. It employs a distinctive color palette of Danxia Red, Yalu Gold, and Yangju Flame, which conveys Eastern charm while exuding contemporary vitality, leaving a lasting impression. Its unique value lies in being more than just a wellness tea—it is an "Eastern Lifestyle Proposal" infused with ceremonial culture. The packaging design emphasizes portability and eco-friendly materials, aligning with the fast-paced and green consumption trends. By integrating traditional stories with a sense of well-being, it strengthens cultural identity and builds a bridge between emotions and culture. This multi-dimensional expression of functionality, culture, and emotion gives the work a distinctive edge in the market.
Market Performance
Wenliutang’s Longzhu White Tea, Yantiao White Tea, Daman Can, Jinbrick White Tea, and Diecha White Tea have significantly enhanced their brand visual appeal through comprehensive design optimization, resulting in a 30% increase in overall sales since their launch. Among them, Longzhu White Tea and Yantiao White Tea have demonstrated outstanding monthly sales performance, with market acceptance far exceeding the average of similar product categories. By combining innovative design with high-quality white tea, Wenliutang has achieved a leading position in niche markets, offering consumers products with greater value and continuously boosting brand influence.
Material（For concept works, please choose the material you plan to use）
其他 纸质Paper；塑料 Plastic；铝 Aluminum
Craft
Wenliutang’s Longzhu White Tea, Yantiao White Tea, Daman Can, Jinbrick White Tea, and Diecha White Tea have significantly enhanced their brand visual appeal through comprehensive design optimization, resulting in a 30% increase in overall sales since their launch. Among them, Longzhu White Tea and Yantiao White Tea have demonstrated outstanding monthly sales performance, with market acceptance far exceeding the average of similar product categories. By combining innovative design with high-quality white tea, Wenliutang has achieved a leading position in niche markets, offering consumers products with greater value and continuously boosting brand influence.
Does the design solve the problems that are common across the product category? If so, please explain.
The work integrates the brand story of "Deer Scenting Herbal Wonders" and Oriental aesthetics, endowing the product with unique cultural connotations and addressing the issue of homogenization. The design adopts a youthful visual expression, breaking the "aging" stereotype of traditional herbal tea and attracting younger consumers. Emphasizing portability and eco-friendly materials, it meets modern consumers' needs for practicality and sustainability. The innovative integration of functionality, culture, and aesthetics enhances the product's market distinctiveness and competitiveness, offering a new direction and inspiration for designs in the same category.
What functional designs of the work have enhanced the user experience?
The work enhances consumer experience through multiple functional designs: firstly, it adopts portable packaging, making it convenient to carry and suitable for fast-paced lifestyles; secondly, it uses eco-friendly materials, aligning with sustainable consumption concepts; thirdly, it features an easy-to-open and easy-to-brew structure, improving usability; fourthly, it innovatively combines various herbal formulas to meet diverse health needs. These designs not only emphasize practicality but also balance environmental and health considerations, achieving a perfect harmony between functionality and user experience.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The work has significantly enhanced the product's market competitiveness through innovative design. According to sales data, the sales volume increased by 30% year-on-year after its launch, and the consumer repurchase rate exceeded 50%. Additionally, the portable and eco-friendly design has received widespread praise, with an average rating of 4.8 out of 5 on e-commerce platforms and a mention rate of 80%. These data fully demonstrate the positive impact of the design on sales performance.