Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com/

Images

Brand of the Product

Young Fun

Designer Name

ZCOOL

Position of Designer

无

Target Consumer

15-26 year old young people in small towns, with a greater emphasis on taste enjoyment and strong and unique emotional needs (such as crazy literature and love for abstraction), are willing to pay for personalized, high-quality original content and experiences, and will be attracted to purchase new and unique products that open up their minds.

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

Young Fun quickly captured the biggest emotional topic of young people - working and being single, and targeted the biggest hot spot of the Internet to launch Molo customized clothes. Based on the two interest nodes of Qixi and Monday, Youyoghurt fully restored the classic Marlowe expression package by combining the young people's crazy golden sentence with the product interest points, making the product become the young people's "mouth to mouth", providing emotional exports for young people with the product strength, and accurately distributing the young people's interest channel products, Tiktok, and small red books, so as to arouse consumer resonance, strongly drive the spontaneous spread of the users of the interest platform, and the stock of public praise erupted, successfully leveraging the sales of 44000 gold plated new products with zero copyright cost, and also becoming the best natural flow product of Youyoghurt in the interest channel in the same period.

Highlights

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Aiming at the hottest topic of migrant workers at the moment, Youyogurt launched a customized package. Based on the two interest nodes of Qixi and Monday, it makes the product become the "mouthful" of young people, provides emotional exports for young people with its product strength, accurately distributes the products obtained from the young people's interest channels, Tiktok, and Xiaohongshu, and in combination with Yang Di's rescue marketing event and the cooperation of online celebrity wild monkey Feng Chun, Youyogurt has become the product with the best natural flow in the interest channel in the same period. The cumulative amount of notes deposited by Xiaohongshu is 117% higher than that of the competitive yogurt Sanliou co branded customized package in the same period.

Market Performance

The cumulative amount of notes accumulated on Little Red Book has exceeded that of its competitor sour yogurt Sanliou co branded customized packaging by 117% during the same period. This has strongly driven the sales loop of interest channels to directly cultivate and convert, resulting in a 285% month on month increase in new product sales. It has also directly driven the overall e-commerce new business sector to grow by 83.6% month on month and 1754.9% month on month.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

common brick