Type of applicant company

品牌方

Country

中国

Company Website

https://www.gzsle.com/

Images

Brand of the Product

YOUQI HERBALS

Designer Name

GUOZI CO. Product Center

Position of Designer

None

Target Consumer

The target consumer group is primarily female white - collar workers in first - tier cities, aged between 27 and 36.

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

In the current climate where various brands of bottled sugar - free tea are all the rage, we have realized that consumers are seeking beverages that are more delicious, healthier, and less burdensome. In our exploration of the concept of "health," we have found that consumers are increasingly inclined to choose ingredients that offer functional benefits. Influenced by oriental dietary culture, Chinese consumers subconsciously trust the health - promoting and nourishing effects of Chinese ingredients such as red beans and black rice. YOUQI HERBALS was born out of this consumer insight: we aim to bring the vibrant energy and health - giving power of oriental herbal plants to more consumers in a youthful and approachable way. Through refreshing, non - bitter ingredient combinations and a clean, powerful new - oriental visual communication, we want consumers to experience the essence of oriental "herbal drinks, naturally invigorating."

Highlights

In terms of bottle design, YOUQI HERBALS draws inspiration from ancient medicinal mortars, innovatively creating a large - radius bottle corner that gives the bottle body a contour between the flat rectangular bottle and the ordinary round bottle. This design makes it more comfortable to hold in the palm, conveying the product's original intention of "restoring handmade craftsmanship." Meanwhile, we have reduced the bottle height. The squat bottle body gives the product a more rustic and simple feel, resembling an innocent young medicine boy, which naturally evokes consumers' affection and trust. The entire bottle body has a more rounded and comfortable feel, making it convenient for consumers to pick up with one hand.
In terms of packaging design, the inspiration comes from ancient medical prescriptions. The text information on the front of the label is all arranged vertically in calligraphic font, and the logo of YOUQI HERBALS is presented in the form of a seal. This visually strengthens the product's attributes as a Chinese herbal drink. At the same time, we have tried to bring a more modern visual experience and a clean, burden - free psychological hint through concise and restrained color expression, which better meets the purchasing needs of mainstream consumers today.

Market Performance

YOUQI HERBALS products have been launched and are available for purchase on major e-commerce platforms as well as offline CVS channels. In the first month of its launch, the YOUQI HERBALS series has achieved a top - 3 sales performance in plant - based beverages at convenience store channels such as FamilyMart and 7 - Eleven.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Currently, YOUQI HERBALS products have been launched and are widely available for purchase on major e-commerce platforms as well as offline CVS channels.