Type of applicant company
品牌方
Country
中国
Company Website
https://www.gzsle.com/
Images
Brand of the Product
Guozishule Sugar Free Tea
Designer Name
GUOZI CO. Product Center
Position of Designer
None
Target Consumer
Targeting women aged 18-35 in first- and second-tier cities
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
Guozishule Sugar Free Tea was born at the beginning of 2023, focusing on the product experience of "not bitter, not astringent, and good aftertaste." It insists on using the first infusion of tea, precisely controls the water temperature, and brews only once to maximize the reduction of bitterness and astringency while retaining the original aroma and taste of the tea leaves. At the beginning of 2024, Guozishule Sugar Free Tea, perceiving consumer trends, launched a 970ml large - bottle series in three flavors - Gardenia Oolong, Golden Osmanthus Oolong, and Jasmine Longjing - targeting diverse scenarios such as family and friends' gatherings, fitness and leisure, and daily office routines.
Highlights
In terms of packaging design innovation, Guozishule Sugar Free Tea once led the industry trend with its original flat - square bottle design. The 970ml large - bottle version continues to innovate in packaging. While maintaining the transparent bottle body design, it adopts a hammered texture. This not only gives the packaging a unique handmade feel and natural charm but also cleverly highlights the tempting color of the tea soup, combining artistic atmosphere with recognizability. At the same time, it enhances the anti - slip performance when holding.
Market Performance
According to the data disclosed by the research company Mashangying, from December 2023 to November 2024, in the sugar - free tea category, Guozishule ranked fourth in terms of market share. The year - on - year growth rate in the first half of 2024 was as high as 851.07%.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
It has been widely applied in the production and sales of the products.