Type of applicant company

品牌方

Country

中国

Company Website

www.dudupanda.net

Images

Brand of the Product

dudupanda

Designer Name

Xi 'an YuanQi Beating tea Technology Co., LTD

Position of Designer

无

Target Consumer

The target group is mainly Generation Z, urban new white-collar workers and new middle class people aged 18-30, who love life and are willing to explore new things to meet their needs for convenient tea drinking in work and study, social interaction, outdoor camping, daily commuting, business trips, travel and other scenes

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

In China, the brewing of raw leaf tea is very tedious, hundreds of kinds of tea have different brewing methods and water temperature requirements, and it is also inconvenient to clean tea residue and cups. Due to these inconveniences, many modern young people have given up drinking tea, resulting in the loss of traditional tea culture. At the same time, the popularity of sugary drinks has led to health problems among young people. DuduPanda Premium Freeze-dried Super Instant Tea is designed to help young people stay away from high sugar drinks, enjoy natural and healthy high quality tea drinks, and reconnect with traditional tea culture.
dudupanda creates a new, extremely convenient, fun to share a new tea experience, through the world's leading intelligent freeze-dried extraction technology, to ensure that every cup of tea can be highly restored to the classic flavor and nutrition of tea. The compact and portable original patented essence tea tube design allows users to operate with one hand, quickly dissolve in 3 seconds, cold and hot water can be used, simplifying the tedious process of traditional tea drinking, and enabling users to enjoy it conveniently on any occasion.

Highlights

dudupanda Dunhuang co-branded boutique super instant Pu erh, original patent design, the essence of the tea tube printed with "Dunhuang" bronzing, design inspiration from the Chinese mythology Dinghai Shenpin, free and smart appearance, simple and powerful. Innovate and reinvent the new tea drinking experience, you can easily open and pour tea powder in one hand, using the leading Esteapresso® freeze-dried extraction technology, making tea simple, hot and cold water can be brewed, go out with a small portable, enjoy a cup of high-quality tea anytime, anywhere.
The flying sky on the packaging box adopts the hot stamping and convex process, and the clouds flash the shading, showing the classic and innovative integration of traditional Oriental tea and modern extraction technology. Cigarette pack-like packaging conveys the healthy idea of substituting tea for cigarettes, providing a healthy social alternative to sharing a cup of tea with friends anytime, anywhere, making it a timely and healthy choice. It provides the convenience and use pleasure that traditional tea bag tea does not have.

Market Performance

The first batch of dudupanda Dunhuang co-brand "Black gold super instant solution Pu 'er" products sold out within two hours. Continued to be welcomed and concerned by users, since the first day of the 300 million generation Z Dewu e-commerce app in January 2024, it has ranked first in the general category of tea sales for 40 consecutive days. Dunhuang Co-branded 2024 has received a total of 100 million + attention on social media platforms across the whole network, becoming the best-selling super instant soluble Puer tea in the instant soluble tea category on the whole platform.

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 纸质+PP

Craft

The flying sky on the packaging box adopts the hot stamping and convex process, and the clouds flash the shading, showing the classic and innovative integration of traditional Oriental tea and modern extraction technology. Cigarette pack-like packaging conveys the healthy idea of replacing cigarettes with tea, making it a timely and healthy choice.
The tea tube is made of integrated mold injection molding, which improves the tightness and moisture resistance of the container, ensures that the tea powder is not easy to be damp, easy to carry and store, and the unique design also makes the tea tube can be used as a multi-functional mixing rod.

Does the design solve the problems that are common across the product category? If so, please explain.

dudupanda's design focuses on the combination of youth and traditional Chinese culture, through the joint empowerment with Dunhuang IP, the outer packaging of cigarette box style, and the original essence tea tube design, reshaping Chinese tea, delivering the health concept of replacing cigarettes with tea, providing a healthy social alternative. Use the leading intelligent lyophilized extraction technology to make drinking tea simple and more suitable for young people. dudupanda's design not only solves the cumbersome problem of traditional tea brewing, but also helps young people re-engage with and inherit traditional tea culture, providing a healthy lifestyle that is especially suited to the fast-paced modern life.

What functional designs of the work have enhanced the user experience?

DuduPanda simplifies the brewing process of traditional tea leaves, allowing users to prepare a cup of tea in just a few seconds, which is especially suitable for fast-paced urban life. Its compact packaging box design size is smaller than the mobile phone, easy to carry, suitable for various occasions, tea tube not only as a tea powder container, but also can be used as a stirring rod, increasing the convenience of use. DuduPanda has transformed the traditional tea drinking experience through innovative packaging and use. There is no residue after the tea powder is completely dissolved, and there is no need to clean the tea set after use. This design improves the efficiency of use and meets the needs of modern people for convenient and high-quality tea drinking.

Did the design help increase the sales performance of the product? If so, please give related evidence.

The first batch of dudupanda Dunhuang co-brand "Black gold super instant solution Pu 'er" products sold out within two hours. Continued to be welcomed and concerned by users, since the first day of the 300 million generation Z Dewu e-commerce app in January 2024, it has ranked first in the general category of tea sales for 40 consecutive days. Dunhuang Co-branded 2024 has received a total of 100 million + attention on social media platforms across the whole network, becoming the best-selling super instant soluble Puer tea in the instant soluble tea category on the whole platform.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

DuduPanda has made a significant impact in enhancing the user experience and driving sustainability through its innovative tea tube design and use of environmentally friendly materials. The unique tea tube is not only easy to carry, but also has versatility, meeting modern people's needs for convenience, while enhancing the tea drinking experience. The application of recyclable environmentally friendly materials reduces environmental pollution and demonstrates the brand's commitment to sustainable development. This design not only enhances the market competitiveness of the product, but also spreads modern tea culture and environmental protection concepts, making DuduPanda an ideal tea drink choice that is both fashionable and environmentally friendly.