Type of applicant company
品牌方
Country
中国
Company Website
https://www.yili.com/
Images
Brand of the Product
Satine
Designer Name
金典
Position of Designer
none
Target Consumer
30-35 years old, first- and second-line quality middle class, high awareness and high income. They pursue a high-quality lifestyle, pay great attention to the consumer experience, and are willing to pay for emotional value.
Distribution Channels
其他销售渠道 会员专供
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
On January, 2024, Satine launched the first pure plant-based integrated box in China’s ambient-temperature liquid milk industry. Satine has achieved this innovative breakthrough from 0 to 1, marked the brand’s entry into the domestic plant-based gift box sector.
The box is formed using wet pressing technology all-in-one molding, with design elements and product information embossed, and zero ink or printing. Made entirely of 100% plant-based materials, primarily sugarcane bagasse and bamboo fiber, the box degrades completely within six months under natural conditions. Designed in pure white, the box utilizes embossing techniques to recreate the snowscape of Hulunbuir, restoring the beauty of the pure winter grassland to the product packaging, further showcasing the product’s strength of “good grassland nurturing good organic milk.” Additionally, the box includes a variety of plant seed cards from the Hulunbuir grassland, allowing consumers to reuse the outer packaging as a flower pot or storage box.
The finished product combines environmental friendliness, aesthetics, and practicality, meeting consumer demands while enhancing the environmental value of the product, contributing to sustainable development.
Highlights
1. Sustainable Product: The box is formed using wet pressing technology all-in-one molding, with design elements and product information embossed, and zero ink or printing. The box material is 100% plant-based, primarily consisting of sugarcane bagasse and bamboo fiber, degrading completely within six months under natural conditions. Additionally, the box includes a variety of plant seed cards from the Hulunbuir grassland, allowing consumers to reuse the outer packaging as a flower pot or storage box. The finished product combines environmental friendliness, and practicality, enhancing the environmental value of the product while meeting consumer demands and contributing to sustainable development.
2. Driving Industry Innovation: Following the introduction of China’s first carbon-neutral milk, plant-based dream caps, zero aluminum foil packaging, and Satine’s first inkless, ink-free packaging, this release marks the introduction of the first pure plant-based box in China’s ambient-temperature liquid milk industry. As leaders in organic milk and advocates for organic living, Satine translates sustainability from concept to reality through action. Leveraging its position as a leading brand in the industry, Satine advocates for environmental sustainability, driving innovation.
Market Performance
only 1000 boxes，not for sale，exclusive for Satine members.
Material（For concept works, please choose the material you plan to use）
其他 100%植物基材料，主要包括甘蔗渣(榨糖工业废弃物)和竹纤维(可再生资源) 等，箱体 0塑料0油墨0印刷，成品在自然条件下6个月可完全降解，且降解过程中不会释放任何有毒有害物质。
Craft
1. Environmental Material and Production Emissions Reduction: The box is made entirely of plant-based materials, primarily sugarcane bagasse (a by-product of the sugar industry) and bamboo fiber (a renewable resource). The box is with zero plastic, ink, and printing. The finished product degrades completely within six months under natural conditions, with no release of any toxic substances during the degradation process. Zero wastewater discharge is achieved during production, and any remaining waste is reused for processing other packaging materials. After use, the product can be recycled as waste paper, promoting a circular economy.
2. Enhanced Consumer Experience: The outer box is formed using wet pressing technology all-in-one molding, combining aesthetics with clear information display. The finished product is aesthetically pleasing and lightweight, fully meeting consumers’ demands for portability and attractiveness.
3. Promoting Packaging Recycling and Prolonging Lifespan: In addition to the product, the box includes three randomly included plant seed cards from the Hulunbuir grassland. By simply placing them in soil and watering them regularly, they will sprout and grow within ten days, demonstrating robust vitality under recycling and regeneration. Additionally, consumers can reuse the outer box as a flower pot or storage box, prolonging the lifespan of the milk box.