Type of applicant company

设计机构

Country

中国

Company Website

https://mohoo.zcool.com.cn/

Images

Brand of the Product

Hsufuchi

Designer Name

包包乐

Position of Designer

无

Target Consumer

All Chinese citizens who require gift attributes for important festivals and New Year celebrations every year。

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 批发市场

Positioning

大货消费品 Mass Production

Design Story

The Hsufuchii Crispy Candy Palace Gift Box aims to trigger consumers' association with the Chinese court and increase the premium of the gift box. The entire design concept extracts the clothing patterns and flowers corresponding to the empresses in the Chinese imperial court, and the six flowers around the box represent the six empresses respectively. In ancient China, the dragon was regarded as a symbol of power and strength, and the emperor was called the "true dragon emperor". The dragon pattern in the middle represented the emperor, corresponding to the setting of concubines and emperors in the Chinese court. The overall box adopts the most classic symmetrical design of Chinese style, showcasing the beauty of the Chinese court.

Highlights

Sugar dots were originally palace sugar dots, but later spread to the common people. The gift box has a delicate craftsmanship, as if it were a candy gift given to the empress in the palace. After finishing the candy, it can be placed at home like a palace ornament, making you feel like you are in the palace! Maximizing the aesthetics of the Chinese imperial court and delivering palace candies to every consumer!

Market Performance

The product was well received at dealer conferences and recognized by dealers, with sales estimated to exceed 10 million during the CNY period.

Material（For concept works, please choose the material you plan to use）

其他 马口铁

Craft

Tinplate, raised, hot stamping