Type of applicant company
设计机构
Country
中国
Company Website
https://www.the25s.com/
Images
Brand of the Product
Stride
Designer Name
The 25s
Position of Designer
无
Target Consumer
The primary audience includes young professionals and office workers aged 25-40 who value convenience, health, and a touch of positivity in their daily routine. These consumers seek functional products that align with their fast-paced urban lifestyle while offering an emotional connection and sensory satisfaction.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
Stride Tea Break Mints was created to cater to modern professionals looking for a refreshing, health-conscious snack during their busy workdays. Inspired by the calming and revitalizing effects of tea, the design concept combines elegance and functionality. Two unique flavor options—Camellia Lemon and Gardenia Oolong—highlight the product’s innovative approach to integrating traditional tea culture with a contemporary twist.
Highlights
The fresh and vibrant color scheme, along with the sleek design, seamlessly integrates with the busy lives of professionals, offering a moment of relaxation amidst a hectic schedule. It provides a healthy, guilt-free, and refreshing experience, allowing you to enjoy effortless freshness anytime, anywhere, even in a fast-paced lifestyle.
Market Performance
Since its launch, Stride Tea Break Mints have been loved by celebrities and professionals for their refreshing and unique flavors and thoughtful design. Celebrities carrying Stride Tea Break Mints during public appearances or on set have added a distinctive charm to the product, turning it into a trendy favorite among fans. Celebrities have even shared Stride Tea Break Mints with their fans, further boosting their appeal.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 其他 复合膜
Craft
The lightweight stand-up pouch packaging features bright and refreshing colors with high-recognition printing, combining portability and visual appeal. Each candy is individually wrapped, allowing consumers to enjoy a refreshing experience anytime, anywhere.