Type of applicant company
设计机构
Country
中国
Company Website
https://www.the25s.com/
Images
Brand of the Product
Master Kong
Designer Name
Jack Xiang
Position of Designer
无
Target Consumer
"Infinite Power" Electrolyte Water primarily targets young consumers, including emerging professionals and Generation Z.This demographic has a strong preference for healthy functional beverages, seeking efficient hydration and electrolyte replenishment, while also valuing taste and packaging design.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
The packaging design of "Infinite Power" Electrolyte Water is rooted in a deep understanding of consumer insights and market trends. The design adopts a minimalist white color scheme, conveying a sense of purity and freshness that aligns with modern consumers' pursuit of health and expectations for functional beverages.
Highlights
The packaging design of "Infinite Power" seamlessly combines simplicity, functionality, and visual impact. Dominated by a white color scheme, it conveys a sense of purity and refreshment, symbolizing the product's functionality and revitalizing properties. The bold, three-dimensional lightning icon on the label instantly grabs attention, vividly representing energy and rapid hydration.
The design cleverly incorporates elements of water droplets and lightning, further emphasizing the product's key selling points of hydration and vitality. Additionally, the vibrant accents on the bottle represent the product's flavors, adding the perfect finishing touch and making it stand out on shelves.
Its recognition in international design awards further showcases the innovation of Chinese brands on the global stage.
Market Performance
Since its launch, "Infinite Power" Electrolyte Water has received positive market feedback. Its packaging design won the 2024 "France Design Award" Gold Prize, reflecting the product's excellence in design innovation. Consumers have highly praised its attractive packaging and unique taste, distinguishing it in the electrolyte beverage market.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
High-Resolution Offset Printing: The label utilizes offset printing technology, allowing for sharp and vibrant images, especially the intricate details of the lightning icon and water droplets. This technique ensures that the design elements are crisp, with clear contrast and a premium finish.
Spot UV Coating: Spot UV coating is used selectively on certain elements, such as the lightning icon and logo, adding a glossy finish that creates a striking contrast against the matte background. This not only enhances the visual appeal but also highlights key elements of the design, making them stand out and creating a tactile experience for consumers.