Type of applicant company
设计机构
Country
中国
Company Website
https://www.the25s.com/
Images
Brand of the Product
Master Kong
Designer Name
The 25s
Position of Designer
无
Target Consumer
Master Kong 0-Caffeine Herbal Tea Series is designed for health-conscious consumers, catering to their need for a refreshing, caffeine-free tea beverage. It appeals to those who seek light wellness benefits and a healthier lifestyle while avoiding caffeine intake. The series is suitable for a wider age group and can be enjoyed across various occasions, temperatures, and times of the day, achieving a perfect balance between taste, functionality, and well-being.
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
With the rising trend of natural plant-based beverages, more consumers are embracing herbal tea as a daily health choice. They are increasingly focused on the functional benefits of beverages and seek natural, light wellness ingredients. As awareness of caffeine grows, the demand for drinks that can be consumed at night or throughout the day without affecting sleep has become more prominent. The packaging design highlights the natural herbal ingredients by symbolizing them and adopting a clean, modern aesthetic. It not only showcases the essence of traditional Chinese herbs but also appeals to a broader consumer demographic through effective visual communication.
Highlights
ChatGPT said:
ChatGPT
Visual Identity: The packaging features a minimalist white-based design, symbolizing purity and health. Key ingredients are presented as super symbols, intuitively showcasing flavor characteristics and reinforcing the natural theme.
Typography: A clear and modern font is used to ensure product information is easy to read, aligning with the minimalist aesthetic.
Color Palette: Soft and soothing tones are applied, with each flavor represented by a distinct, elegant color. This creates a harmonious and appealing visual effect, attracting health-conscious consumers.
Market Performance
The product was newly launched in January 2025 and has received positive feedback for its thoughtfully designed packaging. Consumers appreciate how the packaging conveys caffeine-free and health-oriented benefits while being visually appealing. This design effectively highlights the product’s unique features in the highly competitive herbal tea market, enhancing brand recognition and consumer preference.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Premium Matte Finish Label: A soft-touch matte texture enhances the premium feel while reducing glare for better readability.