Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com

Images

Brand of the Product

Ambrosial

Designer Name

Bamboo Design

Position of Designer

无

Target Consumer

Chinese Generation Z consumers, as well as a wider range of mass consumers who are concerned about the ocean, pursue sustainable living, and support environmentally friendly design.

Distribution Channels

其他销售渠道 国家海洋博物馆线下渠道

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

On World Oceans Day, Ambrosial collaborated with the National Maritime Museum to launch an impactful eco - friendly packaging, embodying the "Blue Protecting Blue" marine conservation spirit.
The packaging breaks from traditional complex designs, using the latest alkali - wash ink technology for its high - tech and eco - friendly features, contributing to environmental protection. With a minimalist white base, it incorporates a touch of deep blue, portraying endangered marine animals. The design creates a visual of blue, shimmering seawater, showing the ocean's diversity.
This packaging enables consumers to connect directly with the ocean. It aims to encourage more people to engage in environmental protection and integrate ocean - care into daily life. Consumers can enjoy Ambrosial's taste while contributing to marine protection, promoting both environmental protection and sales.

Highlights

1、"For a Bluer Ocean" is the theme of this environmental protection packaging. This packaging innovatively adopts the industry's first - released alkali - wash ink technology. Through the alkali - washable patented light - blocking label, it improves the recycling rate from the source to contribute to marine environmental protection. At the same time, combined with the environmentally friendly plant - based gasket process, with zero ink and zero printing, there is a solution to protect the ocean and make our ocean burden - free.
2、The overall design of the packaging is like an artistic feast. With pure minimalist white space as the base color, a touch of deep blue is skillfully integrated, just like a lively elf. This blue is the most mysterious color taken from the deep ocean, deep and charming. The blue outlines the silhouettes of endangered marine animals, creating a wonderful visual effect of the blue and glistening seawater. On this small packaging, the diversity and magnificence of the marine ecosystem are vividly presented.
3、The packaging adopts common - plate printing, and five designs are gathered in one box, full of innovation.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Based on the AMBROSIAL traditional bottle pet yogurt packaging process abandoned the traditional labeling, a large number of subtractions. Using the industry's first alkaline washable ink technology environmentally friendly bottle labeling, ink can be alkaline washable patented light-blocking labels, recyclable PET bottles, from the source to efficiently enhance the packaging recycling rate. In addition combined with environmentally friendly plant-based gasket process, 0 ink 0 printing, plant-based raw materials, environmentally friendly and biodegradable. The carton, on the other hand, is environmentally friendly and facilitates the recyclability of the original paper, which conveys the importance of environmental protection to consumers through practical actions.

Does the design solve the problems that are common across the product category? If so, please explain.

Technical challenges: analyzed from the material point of view, the packaging belongs to the latest alkali washing ink technology. This package takes the lead in using the industry's first alkali washing ink technology environmentally friendly bottle labeling, ink can be alkali washing light-blocking labeling technology, upstream and downstream linkage to create a new standard of environmental protection, to achieve a high quality recycling rate, to achieve environmentally friendly and recyclable PET bottles; the other combined with plant-based biodegradable gaskets, 0 ink 0 printing, 0 burden on the ocean, to promote environmentally friendly and biodegradable and sustainable development.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

1. Remove the difficult to degrade aluminum foil, using the industry's first alkaline washable ink technology, ink can be alkaline washable light-blocking labeling technology, greatly enhancing the biodegradable and environmentally friendly recycling rate, to achieve the PET bottle body can be recovered and recycled;
2. The use of plant-based biodegradable gaskets, 0 ink 0 printing, helping the ocean 0 burden, contributing to the sustainable development of marine environmental protection. More environmentally friendly compared to established packaging materials.