Type of applicant company

品牌方

Country

中国

Company Website

http://www.ocak.cn/

Images

Brand of the Product

无

Designer Name

Ozark Brand Visual Design Team

Position of Designer

无

Target Consumer

Users aged 18-49 who prioritize health and quality of life.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

This product adopts a new cereal form, namely ultra-thin cereal with a thickness of 0.3mm, which is different from the commonly known cereal. Therefore, in the design, the shape of the cereal is emphasized, and photos of the cereal are widely used to deepen this point. When distinguishing flavors, three-dimensional food images that simulate real objects are used instead of flat graphic design. The melted cheese and chocolate blocks add realism and appetite, and the cereal is covered on all sides for customers to hold in their hands more satisfying.
The overall design, through this three-dimensional expression experience, endows the product with more vitality and dynamism, not only making the packaging more attractive, but also allowing consumers to visually feel the diversity and richness of the product. Ultimately, this innovative design language not only enhances the brand's visual appeal, but also strengthens consumers' positive impression of the product.

Highlights

In this design process, we emphasized the unique form of cereal to better showcase the characteristics and appeal of the product. Using cereal as the main element, we deepen this visual impression by extensively using high-definition photos of cereal. The delicate filming technique showcases the grain, texture, and natural color of the cereal, allowing the audience to visually see its fresh, healthy, and natural qualities. This realistic way of presenting images makes the appearance and form of cereal more vivid, creating a sense of familiarity and realism among consumers, thereby enhancing the attractiveness of the product.
When distinguishing different flavors, we abandoned traditional flat graphic design and instead used three-dimensional ingredients that simulate reality for differentiation. This design technique not only breaks the conventional flat expression, but also uses three-dimensional images such as sliced cheese, chocolate, blueberries, etc., increasing the sense of hierarchy and realism in the design.

Market Performance

Ocak's star single ultra-thin crispy cereal sold over 30000 yuan on the day of Sun Yingsha's official announcement, with over 300000 yuan sold. In the full cycle of the Double 11 Festival, it has won the first place in many Tiktok malls: Top 1 instant cereal sales list; TOP1 on the popularity list of instant cereal; TOP1 on the list of good cereal prices; It is also the top selling cereal on Tmall's Singles' Day sales chart. Brilliant results and hot market feedback. Let us have reason to believe that this will be the next phenomenal product, leading the cereal market towards a new future.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

In the design, we pay special attention to the expressive power of ultra-thin crispy cereal, showcasing the delicate texture and high-definition colors of cereal through photography, bringing consumers a more realistic visual experience. In order to further enhance the realism and aesthetic appeal of the product, we have adopted UV technology in certain localized areas of the outer box: special printing technology will highlight the details of the cereal, enhancing the product's three-dimensional sense and allowing users to better perceive and experience the product. Not only does it enhance the visual impact of the packaging, but it also strengthens the overall sense of sophistication in the design, further stimulating consumers' desire to purchase.

Does the design solve the problems that are common across the product category? If so, please explain.

In today's fiercely competitive cereal market with a wide variety of products, the problem of homogenization in packaging design is urgent and severe. Many brands tend to have similar packaging styles, making it difficult to stand out among consumers. In this environment, it is particularly important to make users instantly remember and generate a desire to purchase.
In this design process, we emphasized the unique form of cereal to better showcase the characteristics and appeal of the product. The delicate filming technique showcases the grain, texture, and natural color of the cereal, allowing the audience to visually see its fresh, healthy, and natural qualities.

What functional designs of the work have enhanced the user experience?

In the design, we pay special attention to the expressive power of ultra-thin crispy cereal, showcasing the delicate texture and high-definition colors of cereal through photography, bringing consumers a more realistic visual experience. In order to further enhance the realism and aesthetics of the product, we have adopted UV technology in certain localized areas of the product box: special printing technology will highlight the details of the cereal, enhancing the realism of the product and allowing users to better perceive and experience the product. Not only does it enhance the visual impact of the packaging, but it also strengthens the overall sense of sophistication in the design, further stimulating consumers' desire to purchase.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Ocak's star single ultra-thin crispy cereal sold over 30000 yuan on the day of Sun Yingsha's official announcement, with over 300000 yuan sold. In the full cycle of the Double 11 Festival, it has won the first place in many Tiktok malls: Top 1 instant cereal sales list; TOP1 on the popularity list of instant cereal; TOP1 on the list of good cereal prices; It is also the top selling cereal on Tmall's Singles' Day sales chart. Brilliant results and hot market feedback. Let us have reason to believe that this will be the next phenomenal product, leading the cereal market towards a new future.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

In today's fiercely competitive cereal market with a wide variety of products, the problem of homogenization in packaging design is urgent and severe. Many brands tend to have similar packaging styles, making it difficult to stand out among consumers. In this environment, it is particularly important to make users instantly remember and generate a desire to purchase.
In this design process, we emphasized the unique form of cereal to better showcase the characteristics and appeal of the product. The delicate filming technique showcases the grain, texture, and natural color of the cereal, allowing the audience to visually see its fresh, healthy, and natural qualities.