Type of applicant company

品牌方

Country

China

Company Website

无

Images

Brand of the Product

VIFIT

Designer Name

Amber

Position of Designer

无

Target Consumer

Women who have demand for sports nutrition. Including those who hope to have a healthy lifestyle, a better daily state, and shape a healthy body; This also includes sports challengers who hope to improve training and athletic performance, increase muscle mass, and accurately sculpt muscle lines.

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

VIFIT, as a professional women's shaping nutrition brand, is committed to researching high-quality sports shaping nutrition products for women. It represents health, nature, vitality, dynamism, and professionalism, providing women with energy from in and out. VIFIT's packaging caters to the preferences and needs of young female consumers, with vibrant dopamine colors, eye-catching curved geometric shapes, and a simple, fashionable, and modern overall design that conveys the brand's tone, attracts target consumers, and establishes a deep connection with them.

Highlights

**Vibrant brand colors**
The bright and vibrant fluorescent yellow green brand color gives people a sense of nature, health, and vitality, conveying VIFIT's unique charm and vitality as a women's shaping and nutrition brand, and intuitively demonstrating the brand's core values.
**Simple and modern design**
The VIFIT packaging design is simple and clear, and the overall design expresses a modern, fashionable, fresh, natural, and vibrant image. Simultaneously emphasizing the overall coordination and harmony of text, patterns, colors, and appearance.
**Portability**
The individual small packaging design is convenient, clean and hygienic, in line with the outdoor habits of sports and fitness people, easy to carry, and can replenish protein at any time.

Market Performance

Since the launch at the end of 2023, VIFIT has partnered with many professional sports organizations and platforms, winning praise from professional opinion leaders through personal testing, comprehensively laying out mainstream online sales platforms, and receiving praise from thousands of users. The brand currently has three series of protein powders with various flavors. In the future, it will continue to innovate and iterate, building a product matrix that better meets the needs of body shaping women. It is determined to become the best choice for women's shaping and accompany every woman confidently on the path of pursuing health and beauty.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The product packaging uses independent sachets and paper boxes, showcasing a balance between functionality and aesthetics through clever design and craftsmanship. The external box is made of hard paper material, providing protection and high-end texture, while also being easy to display and store. The internal small bag is made of lightweight and highly sealed multi-layer aluminum foil, ensuring the freshness and safety of whey protein powder. The overall design integrates color, texture, and functionality, reflecting brand value while also catering to market demands for practicality and environmental protection.