Type of applicant company

品牌方

Country

中国

Company Website

http://www.nutrasumma.com.cn/

Images

Brand of the Product

Nutrasumma

Designer Name

Nutrasumma team

Position of Designer

无

Target Consumer

Business professionals seeking efficiency and portability supplements, timely high-quality protein supplementation after work out, and white-collar requiring swift and convenient protein

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

大货消费品 Mass Production

Design Story

Nutrasumma Whey Protein Isolate Shake-On-The-Go packaging is inspired by "convenience and health" as its brand culture, aiming to offer modern urbanites with a high-quality and easy to carry protein supplement.

Design Highlights:

1. Individual Portion Packs: Each serving of whey protein isolate comes in a convenient single-serve packet. To consume, just add water, shake for 30 seconds, and enjoy. This design ensures hygiene and freshness with each use, and makes it easy to carry and measure, allowing for a hassle-free protein boost whether at the gym, office, or on the move.

2. Compact and Lightweight: The packaging is crafted from lightweight materials and designed in a slim, flat shape, making it easy to slip into a backpack or tote bag without taking up much space, truly achieving the convenience of on-the-go nutrition.

3. Design Aesthetic: The packaging adopts a fresh, bright purple hue with a clean, contemporary style. It stands out in a market saturated with over-designed products, offering a unique and appealing visual identity.

Highlights

The Nutrasumma shake-on-the-go protein powder was born out of our observation of consumer needs. Protein is one of the essential nutrients that everyone must consume daily. However, the fast-paced modern lifestyle often exposes consumers to fast food and snacks, making it difficult to obtain sufficient high-quality protein in daily life. Moreover, in different life scenarios, it's challenging for consumers to conveniently and promptly supplement protein. To meet their demands for portable, convenient, and pure protein, we have designed this shake-on-the-go protein powder product.
Product Convenience: Simply open the cap, add water, and shake to evenly mix and enjoy high-quality protein.
Portability: The product is compact, about the size of a smartphone, making it suitable for various on-the-go scenarios. It has virtually no weight or space burden, and being solid rather than liquid, it's safe to carry on airplanes.
Simplicity in Mixing: It significantly speeds up the mixing process, allowing you to enjoy high-quality protein in just 30 seconds, eliminating the hassle of washing cups.

Market Performance

The second place on the JD.com bestseller list for immune-boosting protein powder

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Package process: 1.pet printing 2.AL,NY,PE glue compound 3. Inspection 4. Bag making 5. Tube sealing
Product process: 1. imported premium quality whey protein 2. separation 3. crushing 4. screening 5. mixing 6. magnetic separation 7. filling

Does the design solve the problems that are common across the product category? If so, please explain.

Many customers use protein powder for business trips, travel, and exercise. Traditional protein powder has many inconveniences in the use, and they often need to take powder, flush, mix and other steps, and if the cup for brewing protein powder is not cleaned, it will produce unpleasant odor residue, affecting the use experience. Nutrasumma Shakes protein powder, the innovative introduction of small bags of protein powder, greatly shorten the steps and time of users in the use of protein powder. The compact package, which is only the size of a mobile phone, is equipped with a water scale line and a suction nozzle design, which is the best choice for convenient and quick replenishment of high-quality protein.

What functional designs of the work have enhanced the user experience?

Package - only the size of a mobile phone, easy to carry;
Adding water scale line - convenient for users to judge the amount of water added;
Suction nozzle design - Seal and drink double function, cover, shake well and enjoy

Did the design help increase the sales performance of the product? If so, please give related evidence.

The user is very satisfied with the design of the portable packaging, and the sales data of Jingdong & Tmall has increased by more than 10,000 after the channel has been launched

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

none