Type of applicant company

品牌方

Country

中国

Company Website

http://www.sunduophd.com

Images

Brand of the Product

SUNDUOPHD

Designer Name

SUNDUOPHD Technology (Hangzhou) Co., Ltd

Position of Designer

Not

Target Consumer

The buyers are 30-45 years old delicate mothers in first- and second-tier cities, and the users are children with low self-care ability and need to supplement dietary nutrient solutions.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 线下实体母婴店

Positioning

大货消费品 Mass Production

Design Story

SUNDUOPHD focuses on the in-depth research of life nutrition, provides scientific and effective life nutrition solutions and services, and continues to create maximum value for customers. We are committed to science and technology and nutrition to give people more lasting health and vitality.
Based on the above background, Dr. Duo High Calcium and Zinc Special Dietary Nutrient Solution Outer Box, which is used for special dietary nutrient solution for children's growth, aims to help children grow healthily.

Highlights

During the critical period of baby's growth, the problem of body nutrition supplementation has always plagued mothers. On the road of supplementing nutritional elements for the baby, if you don't insist on it, you won't eat, and there are many difficulties. Dr. Duo High Calcium Zinc Series is a special dietary nutrient solution for children's growth, which is designed to help children grow up healthily. , awaken self-protection; The work "Brand Graphics" clouds integrate elements such as the concept of length and height, length and scale. The brand graphics are made of hollow window opening technology, and the natural scattering of the letters "Ca" highlights the vitality and innocence of children. The bright and light colors quickly convey the fashionable and youthful temperament of the packaging.

Market Performance

After the product was launched, it quickly sold tens of millions, becoming a popular product in the town store, the product taste and packaging are deeply loved by the baby, the baby takes the initiative to remember to eat high calcium and zinc every day, and the mother does not have to chase and feed.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The work adopts the widely used process of lamination, UV varnish and embossing, presenting better works with a simple process, and choosing a tactile film on the material of the lamination, which has a smooth and delicate touch that seems to be class, giving consumers a unique tactile experience