Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

boo young

Designer Name

MEWE

Position of Designer

无

Target Consumer

Children, adolescents, young people, young mothers, concerned about the health of the ingredients in the product ingredient list and a certain degree of efficacy of the product consumer groups

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

In the era when health is the most important thing, Boo Nourish integrates the wisdom of natural health into modern beverages with “Nourish” as the core.
Such drinks are not only suitable for adults, but also for children and the elderly, realizing that the product is healthy and light, and the whole family can share it together.
Adhering to the wisdom of nature and health, Boo Nourish is deeply rooted in the product concept of homology of food and medicine to create a good drink and light nourishing efficacy-type drinks.
We use natural and pure raw materials to reduce additives, while focusing on the efficacy of the drink, such as lutein to protect the eyes, honeysuckle to remove fire, etc., so that consumers can enjoy the delicious taste, but also nourish the body and mind.

Highlights

Design Concept
“Boo Nourish, the beauty of no additives”.
This proposition highlights the brand's commitment to providing additive-free, pure and healthy products, emphasizing the naturalness and beauty of the products.
“Pure Ingredients, Pure Smile”.
This means that the brand not only focuses on pure and additive-free products, but also hopes to bring consumers pure happiness and satisfaction through its products.

Market Performance

Monthly sales of the product is nearly 8 million yuan, the product has been in Zhengzhou baby online, Harbin Aite, Shaanxi Dumbo, Gansu Gerry Lijia, Shandong Zibo Youjia love baby and other national chain of maternal and child channel stores!

Material（For concept works, please choose the material you plan to use）

其他 自立吸嘴袋

Craft

The contents are packaged in stand-up pouches with a 5-pack design. The outer carton is embossed to increase the sense of three-dimensionality as well as the sense of quality.

Does the design solve the problems that are common across the product category? If so, please explain.

无

What functional designs of the work have enhanced the user experience?

The lightness and portability of stand-up pouches allow consumers to easily carry their products anywhere, anytime. This convenience not only enhances the consumer shopping experience, but also increases the repurchase rate of the product.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Stand-up pouches are excellent for display on shelves. They can stand neatly on the shelves, which not only saves space, but also makes the products more eye-catching and easy for consumers to pick up. This good display effect on the shelf helps to improve product exposure and increase consumers' willingness to buy.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

As a modern and innovative form of packaging, stand-up pouches have a unique self-standing design that significantly enhances the overall quality of the product. The horizontal support structure at the bottom of the stand-up pouch allows it to stand on its own without relying on external support, a feature that stands out on the shelf and attracts consumers' attention. At the same time, the stand-up pouches have diversified designs, and the colors and patterns can be customized according to the product characteristics, which further strengthens the image of the product and enhances the consumers' recognition and goodwill towards the product.