Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
TASTE MATTERS
Designer Name
Taste Matters Brand Visual Department
Position of Designer
CMO
Target Consumer
young generation families aged 25 to 40
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 海外渠道、O2O渠道、NKA渠道、精品超市、线下区域渠道、菜市场、社区超市、生鲜菜店等
Positioning
大货消费品 Mass Production
Design Story
Different from the common glass bottled dry pot sauce on the market, we innovatively adopt the "squeeze bag" packaging. This design completely solves the pain points of traditional packaging: it is lightweight and easy to store, completely getting rid of the bulkiness and fragility of glass bottles; its small opening design allows users to squeeze as much as they need, precisely controlling the dosage and avoiding waste; at the same time, it has good sealing performance, effectively preventing sauce residues from soiling the stove, and is also more convenient for storage.
Highlights
Ultimate Convenience: The "squeeze pouch" design makes the cooking process simpler than ever before. Users no longer need to struggle with twisting open heavy bottle caps or use a spoon to "dig out" thick sauces. Just a gentle squeeze dispenses the sauce evenly, making the entire process clean, efficient, and time-saving—perfect for the fast-paced modern home kitchen.
Loyal to Traditional Flavors: While providing convenience, we remain committed to the authenticity of taste. The product perfectly replicates the essence of classic dry pot sauce in flavor, combining numbing, spicy, fresh, and aromatic notes into a rich, mellow taste that blends seamlessly with various ingredients. Whether making dry pot cauliflower, dry pot spare ribs, or for daily stir-fries, it easily creates an authentic "wok hei" (the smoky flavor from high-heat stir-frying), filling every dish with an irresistible aroma.
Market Performance
Since its launch, monthly sales have reached over 100,000 units.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Breaking away from the conventional glass jar packaging, we've innovatively introduced a multi-layer oxygen-blocking and light-protective squeeze pouch design. Combined with a twist-off lid, this new packaging not only perfectly locks in the authentic flavor of the dry pot sauce but also offers unparalleled one-handed convenience for users.