Type of applicant company

品牌方

Country

中国

Company Website

http://www.sanmark.com.cn

Images

Brand of the Product

wu

Designer Name

sheng mai she ji she tuan due

Position of Designer

wu

Target Consumer

Individuals aged 25-45, who are either personally or within their family in specific life stages such as fitness training, pregnancy, or baby complementary feeding period, and who pursue nutritional balance and healthy dietary combinations.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

其他 日常消费品

Design Story

This product targets a new generation of health-conscious individuals aged 25 to 45, who are navigating specific life stages such as fitness, pregnancy, and complementary food preparation. They seek not only scientific nutrition but also value lifestyle efficiency and personalized experiences. Based on this insight, the product is designed with "precision and convenience" at its core.

In terms of research and development, we have redefined the conventional crude usage of oil bottles by innovatively introducing a three-mode spraying system: with a simple press, it delivers a precise 2ml dose, offering mist, stream, and drop spraying modes. Fitness enthusiasts can lightly spray for controlled fat intake, expectant mothers can supplement nutrition with fine droplets, and parents preparing complementary foods can achieve accurate dosage—every drop is perfectly measured.

Highlights

The highlights and differentiations of this product are as follows:

1. Unlike traditional edible oils with uncontrollable usage amounts, this spray avocado oil innovatively introduces a triple-spray-mode system: with a single press and spray, it delivers a fixed quantity of 2ml, offering three oil dispersion modes—mist, stream, and drop—precisely meeting users' needs.
2. It adopts BOV dual-pressure packaging, which enables gas-liquid separation to ensure the purity and safety of the oil. Additionally, the inner four-layer vacuum oxygen barrier bag effectively isolates contamination, while the food-grade aluminum canister material significantly slows down oxidation.

Market Performance

Monthly average sales: 40,000 bottles

Material（For concept works, please choose the material you plan to use）

其他 铝罐 Aluminum can

Craft

This product primarily utilizes the Bag-on-Valve (BOV) binary pressure packaging technology. Leveraging its unique technical advantages, it has been widely adopted across various high-end and specialized industries, such as cosmetics and pharmaceuticals, and is maintaining a steady growth trend. In 2024, the global BOV technology market is estimated to be valued at hundreds of millions of US dollars, with an expected compound annual growth rate (CAGR) of approximately 5% in the coming years. Currently, Europe and North America represent the largest markets, which is closely linked to stringent local environmental regulations and strong demand for premium and organic products.

Does the design solve the problems that are common across the product category? If so, please explain.

Sanmank Spray Avocado Oil utilizes BOV dual-chamber pressure packaging, which differs from traditional aerosol designs in the same category. Through its dual-chamber separation structure, BOV technology fundamentally eliminates the primary issue associated with conventional aerosols: contamination and limitations caused by propellants. This enables formulators to freely incorporate a wider range of delicate active ingredients without concern for degradation by propellants. Additionally, it addresses issues such as canister corrosion and valve clogging.

What functional designs of the work have enhanced the user experience?

Sanmank Spray Avocado Oil employs BOV dual-chamber pressure packaging. Unlike traditional aerosol designs in its category, the BOV technology features "spraying at any angle," delivering unparalleled convenience. Its "low residue" property gives consumers a sense of value for money, while "consistent and stable spray performance" ensures a reliably pleasant experience with every use. Additionally, the product incorporates "three spray modes" technology, precisely catering to diverse user scenarios. These details collectively build a high-quality brand perception.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Sanmank Spray Avocado Oil has established a core differentiation within its product category, enabling enhancements in brand premium, consumer loyalty, and repurchase rates. It further aids Sanmank in penetrating niche markets and capitalizing on the benefits of consumption upgrades. To date, Sanmank Spray Avocado Oil has achieved an average monthly sales volume of 40,000 bottles, showing an upward trend.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Sanmank Spray Avocado Oil embodies dual considerations in both environmental and commercial dimensions:

· Environmental Aspects: The BOV technology utilizes inert and harmless propellants, highly recyclable aluminum cans, and a near-empty design, significantly reducing its environmental impact.

· Commercial Aspects: Although the per-unit packaging cost increases, Sanmank Spray Avocado Oil creates long-term competitive advantages and commercial resilience for the enterprise by offering a differentiated high-end product, reducing product waste, and enhancing brand image. This represents a typical case of "investing in sustainability."