Type of applicant company

供应商

Country

中国

Company Website

http://secia.cn

Images

Brand of the Product

无

Designer Name

Secia Pack R&D Center

Position of Designer

无

Target Consumer

Urban coffee lovers pursuing fresh flavor and convenience, especially young white-collars and outdoor enthusiasts who value product design and functionality.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

In the fast-paced modern life, "on-the-go coffee drinking" has become a daily ritual for millions of urban dwellers. However, most portable coffee products on the market compromise the purity of flavor and personalized user experience. Traditional packaging pre-mixes all ingredients, causing coffee flavors to start fading during storage and failing to meet users' needs for personalized taste adjustments. The market is in urgent need of an innovative packaging solution that can both preserve fresh flavors and deliver a convenient experience.

Highlights

This design follows the core philosophy of "Freshness-Locking · Convenience · Minimalist Form".
Freshness-Locking:With the innovative dual-chamber physical separation structure, coffee powder and additives (such as sugar, milk powder/flavor powder) are sealed and stored independently. This ensures zero flavor interference between the two components, and the blending process is done manually by the user right before consumption, maximizing the preservation of the coffee’s original aroma and flavor layers.
Convenience:The packaging is no longer a passive container, but an active experience companion. It empowers users to customize their exclusive flavors with one simple step, elevating the ordinary act of drinking coffee into a personalized ritual filled with a sense of control.
Minimalist Form:The integrated design and easy-tear pull ring simplify the entire process. Users don’t need to prepare multiple jars or any additional tools—all preparation steps can be completed in one single motion, infusing ultimate convenience into every busy moment of daily life.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The left-right/top-bottom compartment design can meet light-proof or regular requirements according to the properties of the contents, preserving the initial state of the product. When in use, users can mix powder with liquid, liquid with liquid, or powder with solid, etc. While adding fun to the use, it can better lock the initial activity of the product, solving the pain points of traditional products such as premature mixing or inconvenient mixing. This product has obtained a patent, and has been mass-produced in other fields, featuring safety and stability.

Does the design solve the problems that are common across the product category? If so, please explain.

This innovative packaging structure addresses the functional limitations of solid-liquid separation and liquid-liquid mixing in similar products, proposing an integrated structural solution. It achieves efficient solid-liquid separation while enabling precise mixing of different liquids, enhancing efficiency and convenience.

What functional designs of the work have enhanced the user experience?

This product features two core designs—the easy-tear opening and portable structure—which significantly enhance the user experience.
Easy-tear opening:It adopts an intuitive pull-to-open design that requires no complicated operations or auxiliary tools. This greatly improves ease of use and instant accessibility, making it especially suitable for one-handed operation and fast-paced lifestyles.
Portability:The overall design is lightweight and compact, facilitating easy carrying, storage, and outdoor use. It effectively caters to users’ flexible needs across multiple scenarios.
These two designs directly address the key pain points of consumers in daily use—cumbersome opening and inconvenient portability—delivering user-friendly and lightweight functional innovations.

Did the design help increase the sales performance of the product? If so, please give related evidence.

This project is an innovative product newly designed for the coffee category, featuring an exclusive invention patent. The design achieves an integrated structure for solid-liquid dry-wet separation and precise mixing of multiple liquids, fundamentally solving the pain points of cumbersome preparation steps and uneven flavor blending in traditional coffee making.
Equipped with an easy-tear opening and portable structure, the product balances ease of use and adaptability to multiple scenarios. This patented solution has undergone stable mass production verification in other fields, boasting a reliable foundation for production and quality control, and delivering a high-quality solution that combines innovation, practicality, and commercial feasibility for the coffee market.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

This product systematically practices the concept of sustainability from both environmental and commercial dimensions:
Environmental Sustainability:Through structural innovation, it realizes the intensive use of packaging materials, significantly reduces plastic consumption and the number of packaging layers, and greatly improves the overall recyclability, thus minimizing the environmental footprint at the source.
Commercial Sustainability:The simplified and lightweight packaging design effectively cuts down production and logistics costs, facilitating large-scale application. Meanwhile, it aligns with the global plastic reduction trend and consumers' environmental preferences, enhancing the product’s differentiated competitiveness and long-term market recognition.