Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
The King of Tomato
Designer Name
Creative Director: Gavin.Wang; Art Direction: Crystal.Wang; Cai Wen Visual Effects: Liu Yang, Yong Guo ; Account Manager: Xiao Rong; Copywriter: Li Jia
Position of Designer
NO
Target Consumer
Trendsetting Mothers and Gen Z Youth
Distribution Channels
电商 E-commerce
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
This year, King Tomato gets a major upgrade! We break free from our single-origin roots in Xinjiang to handpick the finest tomatoes nationwide, all to unleash a greater depth of tomato flavor. Our taste profile also makes a bold leap from the classic sweet and sour into the vibrant new territory of spicy sour. Inspired by this twist, our dazzling new Fruit-Infused Series makes its debut! The Red Sour Soup Beef Noodles and Yellow Tomato Beef Noodles are specially blended with lemon and passionfruit, delivering an unrivaled, refreshingly spicy and tangy kick.
Highlights
Our premium new product combines the essence of two carefully selected tomatoes—the deep flavor of Golden Tomato and the bright acidity of Red Tomato—with an innovative infusion of natural lemon and passion fruit. With a consumer-friendly price of just 10 RMB, we've enhanced its presentation using a three-dimensional King Tomato IP. The lemon and passion fruit, depicted as cheerful trumpeters, serve as a visual metaphor, identifying them as central to the flavor experience and heralding the vibrant, tangy fruit notes that will awaken the senses
Market Performance
NO
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
We use food-grade PET material, a safe, pure, and odorless eco-friendly option. It is lightweight yet possesses excellent strength and durability. Its crystal-clear clarity beautifully showcases the product itself, while its superior barrier properties effectively seal in the original flavor and freshness.