Type of applicant company

供应商

Country

中国

Company Website

http://www.braveiy.com/

Images

Brand of the Product

BRAVEIY

Designer Name

SHENXUELING

Position of Designer

BRAVEIY Packaging Designer

Target Consumer

Children and adolescents

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 微商

Positioning

大货消费品 Mass Production

Design Story

For children’s nutrition products, the first moment of truth is almost always the pack itself. A cute, playful cartoon illustration, a “watch-me-grow” interactive idea, a gentle “mom-pink” married to a vibrant sprout-green, all wrapped in a chubby, gift-like cylinder—together they turn the product into a little present that our “tiny gods” can’t wait to tear open.
The whole body of the tin is sculpted with soft, rounded edges; no sharp corners anywhere, so tiny hands (and parents’ nerves) stay safe.
The colour palette pairs a tender, caring “mom-pink” with a life-filled “sprout-green”, projecting the parents’ dream of healthy growth while giving kids instant friendliness.
A die-cut window and a cheeky, personified call-to-action shrink the emotional distance: “Spin the lid and see me grow!” Inside, an ownable IP—a shape-shifting baby bamboo shoot—grows taller every time the cap is turned. The window becomes a stage: parents can tell the story, “Look, little sprout drinks sunshine and nutrients, just like you. Grow tall and strong, my love,” turning the pack into a daily parent-child conversation starter.
Core benefits are anchored right on the body in kid-and-parent language: “450 mg calcium”, “Clean & Safe Formula”, “Gently Sweet”, “Ready to Drink”. A mini “Nutrition 101” panel completes the education mission.
When the last stick is gone, the sturdy tin lives on as a crayon holder, Lego jar or “treasure keeper”—a keepsake that keeps the brand in the room long after the product is gone.
Clever, caring and commercially proven, the pack turns functional nutrition into an emotional, shareable experience—delighting kids, earning parents’ trust and driving sustained sales momentum.

Highlights

At first glance, a chubby cylinder wrapped in mommy-pink and sprout-green greets you; a cute “little bamboo shoot” cartoon peeks out, and a simple twist of the cap makes the shoot grow taller before your eyes. This playful growth magic turns calcium time into a gift kids can’t wait to open. Four crystal-clear “value anchors”—450 mg calcium, worry-free formula, light sweet taste, easy sip—are spelled out in words and pictures, plus a mini nutrition tip for parents turns every sip into a science bite. Once the stick-packs are gone, the can becomes a pencil or toy holder, staying in the game instead of the trash. Soft colors, interactive growth, second-life recycling: every tiny “secret” hits the sweet spot for both kids and moms, sending sales and smiles steadily upward.

Market Performance

Bursting with clever, kid-level “Easter eggs,” the package is a fully matured, thoughtfully engineered piece of children’s design. It broadcasts the product’s core benefit and the sweet promise of growing up, earning endless thumbs-up from parents and kids alike while powering the client’s sales chart to keep climbing.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The cylinder’s edge-free silhouette is safe and huggable. A die-cut window on the body, paired with friendly, speaking-to-you copy, pulls kids in and kicks off the “what’s next?” moment. The pack births its own IP: a shape-shifting “little bamboo shoot.” Twist the cap and, through the window, children watch their bamboo buddy sprout and stretch in real time. When the last stick-pack is gone, the can stays behind as a keeper of crayons, cars or tiny treasures—growing up right beside them.