Type of applicant company

品牌方

Country

中国

Company Website

http://xiaoshenzun.com/

Images

Brand of the Product

SENZU

Designer Name

SENZU In-House Team

Position of Designer

无

Target Consumer

High-pressure elites pursuing optimal state, Middle-aged and elderly groups seeking targeted and convenient solutions, Postoperative patients needing to replenish qi (vital energy) to restore vigor

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 自营店

Positioning

大货消费品 Mass Production

Design Story

The Xiao Shen Zun Diamond Bowl is a high-end container designed with "diamond-level exquisiteness" at its core. It features an overall plump, rounded bowl shape, crafted from highly transparent plastic with a surface covered in precise diamond-like rhombic geometric cut patterns (resembling the faceted cuts of a diamond). These patterns glisten brilliantly under light refraction, making the bowl look like a gemstone.

It comes with a matching transparent lid of the same material, which is also engraved with the same rhombic pattern. A small raised knob is positioned at the center of the lid's top, balancing practicality with a sense of ritual. Bold red Chinese characters "小参尊" (Xiao Shen Zun) are prominently printed on the front of the bowl in a strong, powerful font, reinforcing brand recognition.

Inside the bowl, golden-yellow liquid and precious ingredients like ginseng are typically contained, creating a striking color contrast with the transparent bowl. The overall style is elegant and noble, often set against a golden base or pure red lining. Placed on a slightly curved reflective surface, it enhances the three-dimensional light and shadow effect.

Its design seamlessly integrates functionality and aesthetics: the cut patterns not only elevate visual exquisiteness but also increase grip friction; the transparent material allows easy observation of the contents; and details like the lid and knob optimize the opening and closing experience. Whether serving as a carrier for high-end ginseng nourishing products (such as Xiao Shen Zun's ready-to-drink ginseng beverage) or a gift-grade collectible container, it conveys the brand tone of "rare, prestigious, and modern Eastern aesthetics," perfectly aligning with Xiao Shen Zun's definition of "quality living."

Highlights

The Xiao Shen Zun Diamond Bowl’s core memory point lies in its ability to "redefine the container experience with the texture of a diamond," forming an indelible impression of "instant recognition at first glance and unforgettable touch" in consumers' minds through the combination of "precision-cut textures + high-transparency material + brand symbol."

What sets the Xiao Shen Zun Diamond Bowl apart is its transcendence beyond the utilitarian function of a mere "package," evolving into a comprehensive carrier that integrates functionality, emotion, social value, and brand identity. Its additional values are reflected in three key aspects:

First, the fusion of functionality and aesthetics. The precision-cut textures not only enhance visual refinement but also improve grip friction, ensuring a secure hold. The high-transparency material allows users to easily observe the state of the contents inside, adding a layer of practicality to the design. Meanwhile, the details of the lid and knob optimize the opening and closing experience, transforming "unpacking" into a ritualistic moment of enjoyment—turning a mundane action into a sensory pleasure.

Second, the social value of a high-end gift for conveying rarity and sincerity. With its elegant and luxurious design, the bowl is perfectly suited as a collectible gift container. Unlike traditional packaging, it elevates the act of giving by communicating "rarity and prestige," making it an ideal choice for presenting precious items such as ginseng. The bowl itself becomes an amplifier of心意 (sincerity), turning a simple gift into a meaningful gesture of respect and thoughtfulness.

Third, the brand tone of modern Eastern aesthetics that blends tradition with fashion. The design seamlessly merges the classic connotations of ginseng (a symbol of traditional Chinese wellness) with contemporary elements like diamond-like textures, creating a unique aesthetic that is both rooted in heritage and relevant to modern tastes. This fusion allows the bowl to stand out in a crowded market, appealing to consumers who seek products that honor tradition while embracing modernity.

Together, these elements make the Xiao Shen Zun Diamond Bowl more than just a container—it is a statement piece that embodies the brand’s commitment to quality, innovation, and cultural resonance.

Market Performance

Since its launch, the Xiao Shen Zun Diamond Bowl has achieved cumulative sales of approximately 210,000 units in the 2025 fiscal year.

Material（For concept works, please choose the material you plan to use）

其他 高硼硅玻璃

Craft

The manufacturing process of the Xiaoshenzun Diamond Bowl revolves around "high-transparency material + precision diamond cutting," employing the mainstream process route of injection molding paired with mechanical techniques to harmonize functionality and aesthetic design. Currently, it primarily functions as the packaging container for Xiaoshenzun's ready-to-eat ginseng nourishing products, targeting the high-end market.

The Xiaoshenzun Diamond Bowl is predominantly crafted from borosilicate glass, a material renowned for its superior heat resistance and transparency, which makes it a preferred choice for premium product lines. As a "food-grade high-end material," it stands in stark contrast to the "paper or conventional plastic packaging" typically used in traditional ginseng products.